ABSTRACT

The project is titled "AN ANALYSIS OF THE MAREKE"TING MIX ELEMENT APPLICATION IN THE COSMATIC INABA, ABIA STATE." A study of Starline Nigeria Limited. The study is divided into five chapters. Chapter one, researcher gave a general introduction of the study, and presented the problem statement, objective of the study, significance of the study, research es hypothesis, definition of terms and scope and limitation of the study. Chapter two reviewed the already analysed materials of some eminent scholars of the subject considered to be relevant to the study. Chapter three, it deals with the various methods that the researcher used in collecting data for the study to the end.· The various techniques used in gathering information, primary and secondary data, area of the study, population of the study, random sampling method, method of data collection are questionnaire and person interview. Method of analysis, chi-square technique where used. Chapter four discussed the presentation and analysis of data generated through questionnaires. Here hypothesis was tested. The first hypothesis states that improper application of marketing mix can affect the company's realization of marketing objective. That is to say the null hypothesis was rejected. Chapter five showed the summary of the findings conclusion, recommendation and suggestions for the further study