The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia)
ABSTRACT
This research
work focused on the impact of marketing practice on the performance of public
utilities in iNigeria witn specmnc rerers:..., tc NIPOST, Umuahia. The
objectives of the study include investigating into the impact of marketing
practices on government· enterprises, to investigate to what extent do NIPOST
makes use of marketing practices, to· find out if the price of NIPOST services
commiserated with the quality offered. To have answers to these problems, the
researcher used both primary and .secondly sources of data collection. A
questionnaire was structured to gather data. related to the research topic
while chi-square statistical tool was used for testing of the hypothesis at
O.QS level of, significance. The discoveries were that NIPOST do not
effectively utilized marketing practices and that the quality of services
rendered does not commensurate with the price of the service. Among the ·
recommendations are that NIPOST should endeavour to adopt marketing practice
such as advertisement, sales promotion and personal selling to enhance the
service rendered and that they should try to improve on the quality of their
product in order to increase their customers base.
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OMENIHU, C (2022). The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia). Mouau.afribary.org: Retrieved Sep 19, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-practice-on-the-performance-of-public-utilities-in-nigeria-a-case-study-of-nipost-umuahia-7-2
CHIKADIBIA, OMENIHU. "The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia)" Mouau.afribary.org. Mouau.afribary.org, 07 Nov. 2022, https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-practice-on-the-performance-of-public-utilities-in-nigeria-a-case-study-of-nipost-umuahia-7-2. Accessed 19 Sep. 2024.
CHIKADIBIA, OMENIHU. "The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia)". Mouau.afribary.org, Mouau.afribary.org, 07 Nov. 2022. Web. 19 Sep. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-practice-on-the-performance-of-public-utilities-in-nigeria-a-case-study-of-nipost-umuahia-7-2 >.
CHIKADIBIA, OMENIHU. "The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia)" Mouau.afribary.org (2022). Accessed 19 Sep. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-practice-on-the-performance-of-public-utilities-in-nigeria-a-case-study-of-nipost-umuahia-7-2