Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)
ABSTRACT
Segmentation
has become part of the policies companies employ in order to attain set
objectives of the company. The study looks at the impact of segmentation on
consumer satisfaction in the soft drinks industry using Sevenup Bottling
Company Plc. Aba as a case study with the aim of analysing the said impact on
consumer satisfaction. The study employed primary method of data collection
through the administration of questionnaire and personal interview. Data was
also sourced through secondary sources. The data collected from the sampled
respondents were presented using tables and simple percentage. Chi square was
used to test the validity of the hypotheses stated in the work. The study shows
that segmentation helps companies to meet the needs and wants of their target
markets as well as helping sales turnover and market share increase. It was
recommended that the management should always introduce courses that help in
broadening the scope of workers which will be targeted towards customer's
satisfaction.
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-- (2022). Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc). Mouau.afribary.org: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2
--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)" Mouau.afribary.org. Mouau.afribary.org, 09 Nov. 2022, https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2. Accessed 22 Dec. 2024.
--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)". Mouau.afribary.org, Mouau.afribary.org, 09 Nov. 2022. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2 >.
--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)" Mouau.afribary.org (2022). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2