Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State
ABSTRACT
This research
study was focused on the evaluation of the effect of waste material recycling
in green marketing activities in· the soft drink industry in Nigeria. 7up
bottling company, Ogbor hill, Aba was sampled to know, among other beverage
firms, how the level of adoption of the policy of waste material recycling in
the soft drink industry. The method of data collection for this research was
through the collection of primary data by using questionnaire and oral
interview in which some members of the staff of the company were interviewed.
The major analytical tools used in this study include the Spearman Correlation
Coefficient R., t-test and difference of means were been used in testing the
hypotheses. formulated for this study. Also secondary method of data collection
through reviewing written books, publications and magazines was used. Based on
the findings made in the course of the study, it was recommended among other
that, in order to promote marketing for green marketing it is an urgent need
for organizations to identify customer's environmental necessities and develop
the products accordingly because the reaction of consumers should be considered
in order to ensure _that products in offer improve the quality of life of
target
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IFEYINW, R (2022). Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State. Mouau.afribary.org: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-waste-material-recycling-in-green-marketing-activities-in-the-soft-drink-industry-in-aba-abia-state-7-2
ROSEMARY, IFEYINW. "Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State" Mouau.afribary.org. Mouau.afribary.org, 09 Nov. 2022, https://repository.mouau.edu.ng/work/view/effect-of-waste-material-recycling-in-green-marketing-activities-in-the-soft-drink-industry-in-aba-abia-state-7-2. Accessed 22 Dec. 2024.
ROSEMARY, IFEYINW. "Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State". Mouau.afribary.org, Mouau.afribary.org, 09 Nov. 2022. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-waste-material-recycling-in-green-marketing-activities-in-the-soft-drink-industry-in-aba-abia-state-7-2 >.
ROSEMARY, IFEYINW. "Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State" Mouau.afribary.org (2022). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-waste-material-recycling-in-green-marketing-activities-in-the-soft-drink-industry-in-aba-abia-state-7-2