In recent years, with the advancement of economic status and self-conscience, buying has increased. Buying is generally defined as the series of steps that a consumer will take to make a purchasing decision. Buying behaviour is an instantaneous purchase process when there is no aim to purchase the commodity. Arnould, E. et al (2012).  Therefore, it is important to learn the factors which determine consumers’ buying behaviour. Buying behavour is affected by different kinds of factors such as personal, temporal, economic and as well by cultural factors. These factors remain same in all situations whether the shopper is buying the same items or different situations (Kuester and Sabine 2012), and so it is frequently assumed that personal and situational factors are significant. Koh E.J et al 2008), described four factors which influence buying behaviour, such as external stimuli (buying frequency, store displays, promotions and advertising, atmosphere in the store and retailers), internal perceptions (lifestyle, personality, emotion, money and time pressure), buying behaviour (price, the time of purchasing, payment) and demographic variables (age, gender, income, occupation, marital status, education, household income and social status). Lynn R. Khale (2014) studied buying behavior of the consumers. According to him various factors like placement of products, effective price strategy, promotion and window merchandising have impact on the buying behaviour of the consumers.  The consumer which was thought to be rational is now considered to driven by something other than rationality. Blackwell, Miniard and Engel (2006) found out that buying is more emotional rather than rational. Their research also found that there are different things that effect buying that includes lifestyle as they drive consumers towards the product that they actually buy.

This research gave the facts about the purchase pattern of a different culture. Culture in Enugu is more of collective in nature, so the research found that collectivist values influence their purchasing decision more than anything.

Another researcher Adelina Broadbridge and Henry Morgan (2007) found difference in the consumer’s lifestyle between the individualistic and collectivist culture at ethic-level. The finding of the research were quite amazing by describing that individuals seem to be more satisfied with their life than people living in collectivist society, financially satisfied and they do more travel and people from collectivist culture. Butkeviciene, V et al (2006) found the impact of national culture on a consumers buying decision and purchasing pattern.

This study will be beneficial for different national and multinational companies doing business in Nigeria. This study investigates the impact of cultural factors and lifestyle on buying behaviour of customer goods and it will be beneficial for the marketers to target their customers in an effective manner. This study also will be beneficial for the students and instructors while discussing the concepts of decision making styles of consumers in their marketing classes and will enhance their knowledge Durmaz et al (2011).

Moreover this study will provide a guide line for future researches in this field of marketing