Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).

73 pages (18089 words) | Projects

ABSTRACT

The study examine the effect of packaging on consumer buying behaviour. The specific objectives of the study will include to; to determine the effect of background image on consumer attitude for PZ product, to determine the effects of packaging colour on consumer purchase intention for PZ product, to ascertain the effect of font style on consumer preference for PZ product, to examine the influence of wrapping design on consumer perception for PZ product. The research design adopted was descriptive research design and it shows in detailed the plan how the researcher intend to carry out the study according to the research question and hypotheses stated in chapter one in other to achieve the research objectives. The population of the study comprised of staff and customers of PZ cussons Nigeria plc in Aba Abia State. The study adopted correlation coefficient to analyze the stated hypotheses. The empirical result shows that background image and Consumer attitude– are positively correlated (r= 0.578, p = 0.000154). There is moderate relation between these two variables, consumer purchase intention and Packaging Colour are positively correlated (r= 0.539, p = 0.000145). There is moderate relation between these two variables, which is significant. Customers prefer the products with better packaging colour and always show positive purchase intentions, consumer preference and Font style are positively correlated (r= 0.429, p = 0.000145). This shows that Consumers have high preference for products with good and readable font styles and consumer Preference and Wrapping Design, which is positively correlated (r= 0.556, p = 0.000149). This shows that a quality wrapping design can go a long way to enhance consumer preference for a product. It was recommended that background image should be handled properly so as to attract positive consumer attitudes towards our marketing offerings It is highly recommended to the marketing and business units that they should pay proper attention for good packaging. If they accept or introduce the poor packaging then it could be one of the causes of product failure in the market. It is necessary to set the packaging standard and to implement strategy accordingly for better protection and promotion of a product.

Keywords: Packaging and consumer buying behaviour


TABLE OF CONTENT

Title Page                         i 

Dedication               ii

Acknowledgement              iii

Declaration           iv

Certification                           v

Table of Content              vi

List of Tables              vii

Abstract           viii

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study                                                                                                     1

1.2 Statement of the Problem                                                                                                     2

1.3 Objectives of the Study                                                                                                        4

1.4 Research Questions                                                                                                              4

1.5 Research Hypotheses                                                                                                           5

1.6 Significance of the Study                                                                                                     6

1.7 Scope of the study                                                                                                                6

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1 Operational Conceptual Framework                                                                                    7

2.1.1 Concept of Packaging                                                                                                       8

2.1.2. Effect of Name on Consumer Buying Behaviour                                                           11

2.1.3. Effect of Colour on Consumer Buying Behaviour                                                          12

2.1.4. Effect of Background Image on Consumer Buying Behaviour                                      14

2.1.5. Effect of font style on Consumer Buying Behaviour:                                                    15

2.1.6. Effect of Colour and Innovation of Packaging:                                                              15

2.1.7 Effect of design of wrapper on consumer buying behavior                                            15

2.1.8. Information specified on Packaging                                                                               16

2.1.9 Effect of Printed Information on Consumer Buying Behaviour                                      16

2.1.10 Effect of Innovation on Consumer Buying Behaviour                                                   17

2.1.11 Purchase Intention                                                                                                          17

2.1.12The General Element of Packaging                                                                                 19

2.1.13The Role of Packaging on Consumer Behaviour                                                            20

2.1.14 Impact of Packaging on Consumers’ Purchase Intention                                              21

2.1.14 Packaging as a tool for Consumer Buying Behaviour                                                  22

2.1.15 Protection of Products and Consumer                                                                           24

2.1.16 Promotion of Products                                                                                                   25

2.1.17 Packaging and Perceived Quality                                                                                  25

2.1.18. Packaging and Brand Preference                                                                                  26

2.1.19. Perceived Value                                                                                                            26

2.1.20. The Relationship between Perceived Quality, Perceived Value and Brand Preference27

2.1.21. Facilitation of Storage, Use, and Convenience of Products                                          28

2.2 Theoretical Framework 

2.2.1 Reason Advance Theory                                                                                                  29

2.2.2 The Generic Theory of Buying Behaviour                                                                       30

2.2.3 Theory of Planned Behaviour by Ajzen (1991)                                                               30

2.3 Empirical Review                                                                                                               31

2.4 Summary of Related literature                                                                                            34

2.5 Gap of the Literature                                                                                                           35

CHAPTER THREE: METHODOLOGY

3.1 Research Design                                                                                                                 36

3.2 Area of the Study                                                                                                                36

3.3 Population of the Study                                                                                                       37

3.4 Sampling Size Determination                                                                                              37

3.5 Sampling Techniques                                                                                                          38

3.6 Scoring of Instruments                                                                                                        38

3.7 Validity and Reliability of Instrument                                                                                38

3.8 Method of Data Analysis                                                                                                    38

3.9. Model Specification                                                                                                           38

CHAPTER FOUR: RESULTS AND DISCUSSIONS

4.1Data Collection and Collation                                                                                           39

4.2 Summary of Demographic Characteristics                                                                       40

4.2 Analysis of Research Questions                                                                                       40

4.3 Descriptive Analysis                                                                                                         43                                                                                         

4.4 Pearson Correlation                                                                                                           44

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings                                                                                                        48

5.2 Conclusion                                                                                                                         49

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APA

-- (2021). Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).. Mouau.afribary.org: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-quality-control-management-on-organizational-effectiveness-a-study-of-7up-bottling-company-aba-abia-state-7-2

MLA 8th

--. "Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State)." Mouau.afribary.org. Mouau.afribary.org, 03 Jun. 2021, https://repository.mouau.edu.ng/work/view/effect-of-quality-control-management-on-organizational-effectiveness-a-study-of-7up-bottling-company-aba-abia-state-7-2. Accessed 25 Dec. 2024.

MLA7

--. "Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).". Mouau.afribary.org, Mouau.afribary.org, 03 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-quality-control-management-on-organizational-effectiveness-a-study-of-7up-bottling-company-aba-abia-state-7-2 >.

Chicago

--. "Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State)." Mouau.afribary.org (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-quality-control-management-on-organizational-effectiveness-a-study-of-7up-bottling-company-aba-abia-state-7-2

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