Anaysis Of The Marketing Strategies Of Food Manufacturing Companies In Rivers State. (A Study Of Riv Biscuits Company, Port-Harcourt, Rivers State, Nigeria):- Amah Uduak M
ABSTRACT
The
purpose of this research work is basically investigating the marketing
strategies of food manufacturing companies. Having in mind the sole profit, but
yielding strategies, which increases their market share and their sales volume.
It specifically looked into the reasons and objectives behind the adoption of
these strategies. In the course of writing this research study the research
hypotheses which were subjected to analytical and statistical testing based on
the date collected from respondent. Furthermore, through the results of the
analysis of the study, the researcher was able to draw meaningful conclusion
and also proffer, useful recommendation such as: food manufacturing company
should come up with simplified marketing strategies that is aside from these
food manufacturing firms should be properly and well forecasted in such a way
that it will stimulate demand for their products/goods and maintain stable
impact on consumers. Finally, the researcher suggested for the research on the
study so as to give it’s wide and generalized scope.
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AMAH, M (2026). Anaysis Of The Marketing Strategies Of Food Manufacturing Companies In Rivers State. (A Study Of Riv Biscuits Company, Port-Harcourt, Rivers State, Nigeria):- Amah Uduak M. Mouau.afribary.org: Retrieved Mar 11, 2026, from https://repository.mouau.edu.ng/work/view/anaysis-of-the-marketing-strategies-of-food-manufacturing-companies-in-rivers-state-a-study-of-riv-biscuits-company-port-harcourt-rivers-state-nigeria-amah-uduak-m-7-2
MICHAEL, AMAH. "Anaysis Of The Marketing Strategies Of Food Manufacturing Companies In Rivers State. (A Study Of Riv Biscuits Company, Port-Harcourt, Rivers State, Nigeria):- Amah Uduak M" Mouau.afribary.org. Mouau.afribary.org, 11 Mar. 2026, https://repository.mouau.edu.ng/work/view/anaysis-of-the-marketing-strategies-of-food-manufacturing-companies-in-rivers-state-a-study-of-riv-biscuits-company-port-harcourt-rivers-state-nigeria-amah-uduak-m-7-2. Accessed 11 Mar. 2026.
MICHAEL, AMAH. "Anaysis Of The Marketing Strategies Of Food Manufacturing Companies In Rivers State. (A Study Of Riv Biscuits Company, Port-Harcourt, Rivers State, Nigeria):- Amah Uduak M". Mouau.afribary.org, Mouau.afribary.org, 11 Mar. 2026. Web. 11 Mar. 2026. < https://repository.mouau.edu.ng/work/view/anaysis-of-the-marketing-strategies-of-food-manufacturing-companies-in-rivers-state-a-study-of-riv-biscuits-company-port-harcourt-rivers-state-nigeria-amah-uduak-m-7-2 >.
MICHAEL, AMAH. "Anaysis Of The Marketing Strategies Of Food Manufacturing Companies In Rivers State. (A Study Of Riv Biscuits Company, Port-Harcourt, Rivers State, Nigeria):- Amah Uduak M" Mouau.afribary.org (2026). Accessed 11 Mar. 2026. https://repository.mouau.edu.ng/work/view/anaysis-of-the-marketing-strategies-of-food-manufacturing-companies-in-rivers-state-a-study-of-riv-biscuits-company-port-harcourt-rivers-state-nigeria-amah-uduak-m-7-2