Effect Of Branding And Trademark On Consumer Patronage In The Brewing Industry. ( A Study Of Nigerian Breweries Plc, Aba):- Onyenanu Uloma R
ABSTRACT
This research work was designed to examine the
importance of trademarks in the marketing of consumer packaged goods and to
know what branding is all about or entails. The problem addressed in this
research is sales decline encountered due to poor funding. The methodology used
in this research work is observation, questionnaire and interview. The
population of 200 and sample size of 133 were used and the X2 statistics was
also applied. The major findings were that consumers stick to the companies
which they know produce quality product and it helps the company to grow. The
research made the following recommendation: they should try as much as possible
to practice intensive distribution courage and effectiveness i.e. ensuring that
company's product is everywhere. This can be done by improving on their
distribution networks.
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-- (2026). Effect Of Branding And Trademark On Consumer Patronage In The Brewing Industry. ( A Study Of Nigerian Breweries Plc, Aba):- Onyenanu Uloma R . Mouau.afribary.org: Retrieved Mar 11, 2026, from https://repository.mouau.edu.ng/work/view/effect-of-branding-and-trademark-on-consumer-patronage-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-aba-onyenanu-uloma-r-7-2
--. "Effect Of Branding And Trademark On Consumer Patronage In The Brewing Industry. ( A Study Of Nigerian Breweries Plc, Aba):- Onyenanu Uloma R " Mouau.afribary.org. Mouau.afribary.org, 11 Mar. 2026, https://repository.mouau.edu.ng/work/view/effect-of-branding-and-trademark-on-consumer-patronage-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-aba-onyenanu-uloma-r-7-2. Accessed 11 Mar. 2026.
--. "Effect Of Branding And Trademark On Consumer Patronage In The Brewing Industry. ( A Study Of Nigerian Breweries Plc, Aba):- Onyenanu Uloma R ". Mouau.afribary.org, Mouau.afribary.org, 11 Mar. 2026. Web. 11 Mar. 2026. < https://repository.mouau.edu.ng/work/view/effect-of-branding-and-trademark-on-consumer-patronage-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-aba-onyenanu-uloma-r-7-2 >.
--. "Effect Of Branding And Trademark On Consumer Patronage In The Brewing Industry. ( A Study Of Nigerian Breweries Plc, Aba):- Onyenanu Uloma R " Mouau.afribary.org (2026). Accessed 11 Mar. 2026. https://repository.mouau.edu.ng/work/view/effect-of-branding-and-trademark-on-consumer-patronage-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-aba-onyenanu-uloma-r-7-2