Effect Of Market Segmentation And Positioning On Company Performances A Study Of Selected Text Book Publishing Company In Owerri:- Uka Michael O
ABSTRACT
l The critical examination of the effect of
market segmentation and positioning in publishing firms has shown a mixed
impact. Both positive and negative impacts/results were found out although the
positive impact outweighs these of the negative impacts. Market segmentation
and positioning leads to a number of benefits’ like producing the customers
actual want by market practitioners creates the possibility of the market to
know the appropriate step to take in promotion analyzing differences in the
market response if the firms strength. In understanding the customers' needs
meeting changing-customers demands, profitability and a list of others. The
selected firm also uses product positioning to achieve their aims. The firms
marketing operations are regionally structured however; the adequate provision
of funds, the firms should engage more in market research, and survey the
organization so as to put in more effort to train their sales executive.
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UKA, O (2026). Effect Of Market Segmentation And Positioning On Company Performances A Study Of Selected Text Book Publishing Company In Owerri:- Uka Michael O. Mouau.afribary.org: Retrieved Feb 10, 2026, from https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-and-positioning-on-company-performances-a-study-of-selected-text-book-publishing-company-in-owerri-uka-michael-o-7-2
ONYEBUCHI, UKA. "Effect Of Market Segmentation And Positioning On Company Performances A Study Of Selected Text Book Publishing Company In Owerri:- Uka Michael O" Mouau.afribary.org. Mouau.afribary.org, 09 Feb. 2026, https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-and-positioning-on-company-performances-a-study-of-selected-text-book-publishing-company-in-owerri-uka-michael-o-7-2. Accessed 10 Feb. 2026.
ONYEBUCHI, UKA. "Effect Of Market Segmentation And Positioning On Company Performances A Study Of Selected Text Book Publishing Company In Owerri:- Uka Michael O". Mouau.afribary.org, Mouau.afribary.org, 09 Feb. 2026. Web. 10 Feb. 2026. < https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-and-positioning-on-company-performances-a-study-of-selected-text-book-publishing-company-in-owerri-uka-michael-o-7-2 >.
ONYEBUCHI, UKA. "Effect Of Market Segmentation And Positioning On Company Performances A Study Of Selected Text Book Publishing Company In Owerri:- Uka Michael O" Mouau.afribary.org (2026). Accessed 10 Feb. 2026. https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-and-positioning-on-company-performances-a-study-of-selected-text-book-publishing-company-in-owerri-uka-michael-o-7-2