ABSTRACT

A field Study was conducted to assess consumer preference pattern in the patronage of mobile telecommunication service provider in Umuahia,Abia state. The study sought to examine the...

ASTRACT

This research on Evaluation of Distribution Channel on Consumer Goods (A case study of Nestle Food Plc), is a very critical study for the food industry. This study focused on the task of...

INTRODUCTION

One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunate that many firms are still mismanaging...