The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C

ABSTRACT

The purpose ofthe study was to find out the impact of advertising on the marketing of consumers goods and also was undertaken to investigate the impact of organizations with special reference to Uzondu Table Water. The main instrument used for data collection was questionnaire, interview and personal observation. Also considered our statement ofproblem, purpose ofthe study, research question, research hypothesis, and the limitation of the study, significance of the study, assumption of the study and definition of terms. Perhaps the research review, the various views of scholars/writers in management related textbooks newspaper planning, objectives of advertising and effective marketing strategies. Research methodology was into consideration and discussed issues on research design, areas of study, population and sample size, instruments for data collection, validation of the instruments, reliability of the instruments, methods of data collection and methods of data analysis. More so, this research focused on presentation of analysis and interpretation of data and testing of hypothesis, conclusion was also drawn from the entire work, the research further recommended to the management of Uzondu table water the measures to follow in order to ensure an effective advertising oftheir products. Finally, the references and appendix of this research work.