Marketing

Effect Of Relationship Marketing On The Marketing Performance Of Selected Banks In Abia State.:- Ogu Joy C

ABSTRACT The study examined the effect ofrelationship marketing on marketing perf

Role Of Small Scale Business In The Economic Growth Of Consumers In Arochukwu L.G.A:- Uba, Theresa O

ABSTRACT  The study focused on small scale business on the welfare of consum

Effect Of Food Vending On Household Welfare In Abia State, Nigeria:- Ogbonna Nwadiuto

ABSTRACT This study examined the contribution of informal sector to poverty reduc

Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo

ABSTRACT   This was as a result of inferior quality of goods and services re

Determinants Of Consumer Preference For Mobile Phone In Umuahia, Abia State:- Ebeh, Ogochukwu E

ABSTRACT This study examined the determinants of consumer preference for mobile p

Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C

ABSTRACT This research work tends to examine the determinants of customer loyalty

Assessing Consumer Preference Pattern In The Patronage Of Mobile Telecommunication Service Provider In Umuahia, Abia State:- Onuoha Chinedu

ABSTRACT A field Study was conducted to assess consumer preference pattern in the

Effect Of Product Market Diversification The Market Performance Of Poultry Farms In Abia State, Nigeria:- Obodoagwu, Macaulay .A.

ABSTRACT Diversification has become a popular strategy among Nigeria firms. It is

Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere

ABSTRACT The study investigated “Effect ofElectronic Marketing-on the performance

Determinants Of Unethical Marketing Behaviour And Salesforce Orientation In Food Industry In Nigeria:- Dickson Eberechi L

ABSTRACT  This study examined the determinants of unethical marketing behavi

Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C

ABSTRACT The study investigated the influence of extrinsic factors on purchase de

Effect Of Price On Consumer Patronage Of Soft Drinks: (A Study Of 7up Bottling Company Aba Abia State):- Livings Chidera S

Abstract The study focused on the effect ofprice on consumer patronage ofsoft dri

The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State):- Ejie Goodness Kelechi C

ABSTRACT The complexity ofchanges in the competitive world today, has accentuated