Marketing

ANALYSIS OF CONSUMER PURCHASE BEHAVIOR ON SELECTED BRANDS OF TABLE WATER IN ABIA STATE NIGERIA

ABSTRACT The study analyzed the consumer purchase behaviour of selected water in

ANALYSIS OF MARKET ACCESS, VALUE CHAIN AND MARKETING OF BEEF IN ABIA STATE, NIGERIA.

ABSTRACT This study analyzed the market access, value chain and marketing of beef

THE EFFECT OF BRANDING AND TRADEMARK ON SALES VOLUME OF COCA-COLA DRINKS (A STUDY OF NIGERIA BOTTLING COMPANY, OWERRI)

ABSTRACT Product branding and trademark has become one of the major tools for enh

DETERMINANT OF CONSUMER PATRONAGE BEHAVIOUR ON FAST FOOD JOINTS IN OWERRI METROPOLIS AREA.

ABSTRACT The main purpose of this research is to identify factors that determine

ANALYSIS OF CUSTOMER SATISFACTION AMONG CONSUMERS OF NON ALCOHOLIC BEVERAGE FIRM IN UMUAHIA METROPOLIS IN ABIA STATE, NIGERIA

ABSTRACT This study will examine the analysis of customer satisfaction among cons

EFFECT OF CRITICAL INCIDENT ON BRAND SWITCHING: BANKING SECTOR REVIEW

ABSTRACT. This study investigated the effect of critical incident on brand switch

EFFECTS OF SALES PROMOTION ON CONSUMER PATRONAGE (A CASE STUDY OF HARDIS AND DROMEDAS NIGERIA, EMENE, ENUGU STATE.)

ABSTRACT This research work is centered on the effect of Sales promotion on consu

EFFECT OF SALES PROMOTION ON CONSUMERS LOYALTY TO THE BREWERY PRODUCT IN NIGERIA (A CASE STUDY OF STAR PRODUCT OF NIGERIA BREWERY) ENUGU STATE

ABSTRACT This study was on the “Effect of Sales Promotion on Consumer’s Loyalty t

ANALYSIS OF LOGISTIC PROBLEMS IN A MANUFACTURING INDUSTRY, A CASE STUDY OF CHAMPION BREWERY, UYO

ABSTRACT Logistic problems constrain the optimal utilization of human and capital

EFFECT OF MOTIVATION ON STAFF PERFORMANCE IN THE BANKING INDUSTRY

ABSTRACT Employee motivation has become one of the major concerns of the present

ASSESSING CONSUMER PREFERENCE PATTERN IN THE PATRONAGE OF MOBILE TELECOMMUNICATION SERVICE PROVIDER IN UMUAHIA, ABIA STATE.

ABSTRACT A field Study was conducted to assess consumer preference pattern in the

EVALUATION OF DISTRIBUTION CHANNEL OF CONSUMER GOODS (CASE STUDY OF NESTLE PLC, PORT HARCOURT)

ASTRACT This research on Evaluation of Distribution Channel on Consumer Goods (A

EFFECT OF PRICING STRATEGIES ON MARKETING PERFORMANCE (A STUDY MTN

INTRODUCTION One of the most crucial operating decisions management must make is