Marketing

APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)

ABSTRACT The study is the marketing and the development of laundry and dry cleani

CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT

ABSTRACT The study examined Customer Relationship Marketing and Marketing Perform

DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA

ABSTRACT This study focused on the determinants of purchasing behavior and consum

EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)

ABSTRACT This work looks into the effects of products branding in consumer prefer

THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)

ABSTRACT This research work examined The Effect of Branding on Consumer Patronage

EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)

ABSTRACT Product innovation has contributed immensely in the performance of many

APPLICATION OF MARKETING CONCEPT AND GROWTH OF COMMUNICATION RETAIL ENTERPRISE (A STUDY OF SELECTED RETAILERS IN ABA)

ABSTRACT Customer satisfaction and profitable business practices has become a pri

THE CAUSES OF PRODUCT FAILURE IN NIGERIAN MARKET (A CASE STUDY OF GULDER-MAX)

ABSTRACT This research, on causes of product failure in Nigerian market: A study

PRICING STRATEGY AND ITS EFFECT ON SALES PERFORMANCE A STUDY OF CHEMLAP NIGERIA LIMITED, ABA.

ABSTRACT The main purpose of this study is to analyze the pricing strategy and it

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)

ABSTRACT This project work is done to know the effects of corporate Social respon

STRATEGIES FOR ENHANCE INDUSTRIAL MARKETING EFFICIENCY, TECHNOLOGY BASED APPROACH (A CASE STUDY OF SACLUX PAINT LIMITED)

ABSTRACT The study examined the strategies for enhanced industrial marketing effi

EFFECT OF EFFICIENT SALES MANAGEMENT ON THE PERFORMANCE OF FIRMS (A STUDY OF NIGERIAN BREWERIES PLC ENUGU)

 ABSTRACT This research work is a very crucial study for the entire Nigeria

THE APPLICATION OF MARKETING CONCEPT IN THE AGRICULTURAL SECTOR IN SELECTED FARMS IN IMO STATE, NIGERIA.

ABSTRACT  This research work emphasized on the concept in the agricultural s

DETERMINANTS OF MARKETING EFFICIENCY AMONG RESTAURANT OPERATORS IN ABIA STATE, NIGERIA.

ABSTRACT This study was envisaged to assess the determinants of marketing efficie

RELEVANCE OF PRICING DECISION ON ACHIEVING RETAIL MARKET GROWTH IN OWERRI METROPOLIS, IMO STATE, NIGERIA.

ABSTRACT The study, relevance of pricing decision on achieving retail market grow

DETERMINANTS OF PERFORMANCE AMONG BAKERY INDUSTRIES IN ABA METROPOLIS OF ABIA STATE, NIGERIA

ABSTRACT The study examined the determinants of performance (profitability) an th

PACKAGING AS A COMPETITIVE TOOL IN MARKETING OF CONSUMER GOODS IN ABIA STATE (A CASE STUDY OF PZ CUSSONS NIG. PZ. ABA)

TABLE OF CONTENTS Title page i Declaration Certification Dedication iv Acknowledg

EVALUATION OF CUSTOMERS SATISFACTION ON ROAD TRANSPORTATION MANAGEMENT (A CASE STUDY OF PEACE MASS TRANSIT, PEACE PARK BY UMUWAYA ROAD, UMUAHIA, ABIA STATE.)

ABSTRACT Road Transportation was viewed by the researcher as a sine qua non in th

REGULATED DRUG MARKETING AS A TOOL FOR CONSUMER PROTECTION IN IKOT EKPENE, AKWA IBOM STATE A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY IKOT EKPENE

Background of Study Consumer protection is more and more becoming a topical issue

COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION OF ADVERTISED AND NON-ADVERTISED BRANDS IN ABIA STATE, NIGERIA

ABSTRACT The study was carried out to examine the comparative analysis of consume

EFFECT OF PACKAGING ON CONSUMER PATRONAGE OF SACLUX PAINT NIGERIA LIMITED UMUAHIA, ABIA STATE

ABSTRACT The study examined the effect of packaging on consumer patronage of Sacl

CORPORATE PROFITABILITY ENHANCEMENT BASED ON E – MARKETING PLATFORM

ABSTRACT This study examined the Corporate Profitability Enhancement Based on E -

PRODUCT DISPOSITION ALTERNATIVES IN A DISTRESSED ECONOMY-NIGERIA IN FOCUS

ABSTRACT This study was carried out to ascertain product disposition alternatives

EFFECT OF SALES PROMOTION ON CUSTOMER PATRONAGE OF TELECOM SERVICES (A STUDY OF GLOBACOM NIGERIA LIMITED)

ABSTRACT The aim of this research project was to appraise the effects of sales pr

IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT CASE STUDY (NIGERIA BREWERIES ABA)

ABSTRACT This project is written to ascertain and evaluate the efficacy of market

EFFECT OF PROMOTIONAL STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA (A STUDY OF PZ CUSSONS PLC, LAGOS).

ABSTRACT The study set out to explore the effect of promotional mix on marketing

THE IMPACT OF MARKETINGRESEARCH ON PRODUCT PLANNING (A STUDY OF UNILEVER NIGERIA PLC ABA)

ABSTRACT Nigeria marketing managers do not need more information but better infor

The Effect of Logistics Management on Marketing Performance of Water Packaging Enterprises in Abia State Nigeria

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PACKAGING AS A TOOL FOR COMPETITIVE MARKETING: A COMPARATIVE STUDY OF SELECTED NIGERIA AND FOREIGN CONSUMER PRODUCT (A STUDY OF UNILIVER NIGERIAN PLC, LAGOS AND PZ CUSSONS UNITED KINGDOM, MANCHESTER)

ABSTRACT This research work investigated packaging as a tool for competitive mark

ROLE OF ELECTRONIC MEDIA IN THE PROMOTION OF NEW PRODUCT IN THE TELECOMMUNICATION MARKET IN ABA (A CASE STUDY OF SELECTED MTN PRODUCT)

ABSTRACT This research on the role of electronic media in the promotion of new pr