Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo

ABSTRACT

 This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitality industry. The board objective was to explore reasons why the down ward trend of market shares in the industry and to make recommendations as to revive the sector. This research was designed to investigate the function of marketing strategies in hospitality business as a channel or means to deliver satisfaction to customers. Primary and Secondary data were obtained from relevant sources and chi-square test statistic was used to test .formulated Hypotheses. Among the findings were that poor quality services requested in loss of customers, lack, of desired satisfaction and lack of maintenance culture and on the existing equipment. The following recommendations were training of Staff, strategic maintenance culture and provision