Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O

ABSTRACT

Social media marketing is the use ofsocial media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public (Bampo. Michael and Dineli, 2008).