The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State):- Ejie Goodness Kelechi C

ABSTRACT

The complexity ofchanges in the competitive world today, has accentuated the needfor promotional strategies that would give organizations an edge over others. This study was therefore embraced upon with the view of exposing the gains of good public relations practices in organizations and what they stand to benefit from a good corporate image. In carrying out the study, the survey research method was adopted. A total of Two hundred and ninety-five questionnaires were returned. The sample, randomly drawn from academics, non-academics and students