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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh...
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This study aims to give information about the impact of green marketing on consumer patronage. First of all, environment and environmental problems is one of the reason why the green...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
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The study was on the effects of sales promotion on the profitability in the brewing industry, a study of Nigerian Brewery plc. The objectives of the study are to ascertain the effects of...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...
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This paper examined the effects (impact) of mergers and acquisitions on the performance of selected commercial banks in Nigeria with greater emphasis on maximization of wealth,...
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This study aimed at highlighting the "effect of marketing in the post consolidat1OT era". (A study of Key Stone Bank, Umuahia). The problem identified showed that Nigerian banks had failed...
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This research work centered on "the effect of advertising on consumer brand loyalty in the food and beverages industry' with case study of Seven-up Bottling Company Plc, Aba Plant. It...
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The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there...
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The study investigated on differentiation strategy as a tool for Customer Acquisition and Retention among selected fashion homes in Aba metropolis. The objectives of the study were to...
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The study examined the Application of Sales Promotion and Personal Selling as Strategies for Enhancing Sales Volume in Soft Drinks Manufacturing Firms in Abia State. The study was carried...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
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This experiment was conducted to determine the growth performance and carcass characteristic of the African giant land snail (Archachatina marginata) fed varying dietary protein and energy...
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The technical, economic and allocative efficiencies as well as the profitability of micro poultry production in Abia State were evaluated. A multi-staged stratified random sampling...
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The study examined the effects of recruitment and selection on employee performance of Access and Eco bank Plc. Specifically, the study sought to identify the major recruitment and...
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Nigeria's public policy thrusts over the years towards the socio-economic and political growth, development and sustainability of the system is largely bereft with abject lack of direction...
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This research work examined market segmentation as an effective marketing strategy of cosmetic products in Abia State, Unilever Nigeria Plc Aba was used as the case study. The study aimed...
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In this study, the relative performances of small and medium scale agro-processing enterprises were evaluated. Specifically, the study analyzed the features of small —and...
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The study examined roles of internal Auditors in the achievement of organizational goals and objectives in banking sector. The study involved a survey of Afri-bank Plc now known as Main...
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The research work examines the benefit of computerized accounting system as a fraud reduction technique in the banking sector with a particular reference to first bank of Nigeria plc,...
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This research work attempt to investigate the degree of efficiency in handling debts, particularly in the light of the nation's economy. It was the intention of the researcher to assess...
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This research study on the impact of information technology on the accounting system of banks in Nigeria: a study of UBA was done on a genuine interest on the current wave of information...
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This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...
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Relevance of packaging on the marketing performance of a cosmetic product. Packaging has helped in the aspect of converting first-time buyers into loyal consumers. Consumers in marketing...