ABSTRACT
The study investigated the perception of librarians on cataloguing and classification routine in Michael Okpara University of Agriculture, Umudike Library. The study centered on seven (7)...
ABSTRACT
The study was on the investigation of store brand patronage using multinomial logit : The case of Olive Oils and Soft-drinks on the Abia Market. The specific objective of the study...
ABSTRACT
The study examined the determinants of marketing productivity among marketers of consumer goods in Abia State, Nigeria. Productivity of the marketers was measured in terms of their...
ABSTRACT
This research work was designed to examine the importance of trademarks in the marketing of consumer packaged goods and to know what branding is all about or entails. The problem...
ABSTRACT
This study investigates the marketing of health insurance policies with special focus on Umuahia South Local Government Area in Abia State. The study seeks to: determine current knowledge,...
ABSTRACT
This study aimed at analyzing consumer behaviour towards the purchase of counterfeit textile product in Abia state. The study focuses on the Does a socio-economic characteristic affects...
ABSTRACT
The study examined the effect ofprivatization ofgovernment owned Transport Company on service delivery in Abia State, with specific purpose to investigate effect ofprivatization of...
ABSTRACT
This study focused on the determinants of consumer behaviour towards multi-brand retail stores in Umuahia metropolis, Abia state, Nigeria. The study was carried out in Umuahia metropolis...
ABSTRACT
This study was carried out to find out the effect of management of industrial liquid waste on environment in 7-Up Bottling company Pic Aba. Three study objectives were set, and three...
ABSTRACT
The purpose of this research work is basically investigating the marketing strategies of food manufacturing companies. Having in mind the sole profit, but yielding strategies, which...
ABSTRACT
The project work undertook a comparative study of palmwine yeast and commercial Baker’s yeast used for bakery production. Strains of Saccharomyces cerevisae were isolated separately from...
ABSTRACT
The general objective ofthis study is to assess the determinants of efficiency among women in food crop marketing in Abia state, Nigeria. The specific objectives are to; describe the...
ABSTRACT
This research work was designed for the study of “An effect of product planning strategies on the profitability of small-scale enterprises in Nigeria, using Abia State”. The research...
ABSTRACT
The topic of the research is Analysis of Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used...
ABSTARCT
This study assessed the structure, conduct and performance of tomato market in Abia State, Nigeria. This study was articulated based on the believe that indigenous marketing systems,...
ABSTRACT
The research work titled "The effect of bad network in marketing of agricultural product in Abia State: a case study of Umuahia North L.G.A., was undertaken basically as an academic...
ABSTRACT
The study determined the effect of inventory control on corporate performance of listed manufacturing firms in Nigeria, the specific objectives are to evaluate the effect of inventory...
ABSTRACT
This study examined the influence of digital marketing on customer patronage in selected hotels in Enugu Metropolis. The objectives of the study were to ascertain the influence of social...
ABSTRACT
This study analyses the adoption of renewable energy systems in hotel operations and it's impact on cost efficiency within the hotel industry in Umuahia metropolis, Abia State. The rising...
ABSTRACT
This study examined the effect of employee development practices on job turnover in selected hotels in Enugu Metropolis. The objectives were to assess the influence of training and...
Abstract
This study investigated the effects of inflation on the fast food menus in fast food establishments in Enugu State. Five objectives were set out which are, examine the influence of...
ABSTRACT
This study investigates the relationship between inventory management practices and operational efficiency in food service establishments in Umuahia Metropolis. A structured questionnaire...
ABSTRACT
This study assessed the hotel corporate social responsibility on the wellbeing of host community in Umuahia Metropolis. Five objectives were set out which are; to identify the...
ABSTRACT
Food service operation is a broad category of field within the service industry that includes lodging, event planning, theme parks, transportation, cruise line,...
ABSTRACT
This study investigated the influence of service recovery strategies on brand attachment in restaurant operations in Umuahia Metropolis, Abia State. It was a survey research carried...