Marketing

Effects Of Products Attributes On Consumer Patronage Of Selected Instant Noodles Products In Umuahia Abia State

ABSTRACT The research study dealt with the effects of product attributes on consu

Effect Of Marketing Communication Strategies Of Firms On Purchasing Behaviour Of Household In Aba, Abia State (A Study Of Detergent Users In Abia State)

ABSTRACT  Marketing communication strategies have become one of the major ma

Effect Of Product Quality On Consumer Brand Loyalty (A Study Of 7up Bottling Company, Aba) In Abia State Nigeria

ABSTRACT This work title "Effect of Product Quality on Consumer Brand Loyalty (A

Factors Influencing The Adoption Of Undifferentiated (Mass) Marketing Strategy In Luxury Bus Transport Sub-Sector In Nigeria (A Study Of Abc And Chisco Transport Companies)

ABSTRACT This is an explanatory research which sought to determine the factor tha

Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)

ABSTRACT Branding is a major issue in product strategy on the one hand, and also

Marketing Efficiency Of Packaged Water In Imo State Nigeria

ABSTRACT The study focused on marketing efficiency of packaged 'water production

Effects Of Customer Satisfaction And Loyalty In The Banking Sector (A Study Of Selected Money Deposit Banks In Umuahia Metropolis)

ABSTRACT Customer satisfaction and loyalty represents a fundamental step in under

Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria

ABSTRACT The study examined consumer choice preference and patronage of automobil

Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State) xxx

ABSTRACT This research work investigated marketing communication on organizationa

Effects Of Viral Advertising On Brand Awareness Among Household Based Consumers In Some Selected Local Governments Abia State Nigeria

ABSTRACT The study' examined the effect of viral advertising on brand awareness a

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba) xxx

ABSTRACT The term corporate social responsibility '(CSR) 1 960s and early 1970 af

Effective Management Of Customer Complaints As A Strategy Of Achieving Customer Satisfaction In The Telecommunication Industry (A Study Of MTN Nigeria)

ABSTRACT  The study investigated the management of customer complaints in a

Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria

ABSTRACT. This research examined the Evaluation of factors that influence consume

Effects Of Advertising On Consumer Preference For Soft Drink Products

ABSTRACT The research was on the effect of advertising on consumer pretense of so

Effect Of Pricing Strategies On Sales Performance Of Selected Product Offers Among Fast Food Enterprises In Abia State

ABSTRACT  The study examined .the effect of pricing strategies on sales perf

Influence Of Advertising On Consumer Purchase Behaviour (A Study Of Guinness Nig Plc)

ABSTRACT The research work examines the influence of advertising on costumer purc

Branding, Packaging And Labeling As Competitive Tools In Marketing Of Breads In Abia State Nigeria

ABSTRACT This study examined branding, packaging and labeling as competitive tool

Determinants Of Consumers' Brand Preference Of Automobile Among Staff Of Michael Okpara University Of Agriculture, Umudike (Mouau)

ABSTRACT Automobile market is one of the most innovative and competitive market i

Effects Of Sales Promotion On Consumer Purchase Behaviour Among Mtn Subscribers In Umuahia Metropolis

ABSTRACT This research was carried out to examine the effect of sales promotion o

Effect Of Marketing Communication On Customer Patronage Of Deposit Money Banks In Nigeria (A Study Of Zenith Bank, Umuahia, Abia State)

ABSTRACT Management of most money deposit banks in Nigeria do not really believe

Buyer Attitude Towards Made- In- Nigeria Shoes. A Case Study Of Aba, Abia State.

ABSTRACT The study examined buyer attitude towards made-in- Nigeria shoes whose c

Economics Of Marketing Of Palm Oil In Oboro A Study Of Oboro In Ikwuano Local Government Area)

ABSTRACT Palm oil is Form of edible vegetable oil untrained from the fruit of' th

Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc)

ABSTRACT The study had as its purpose, to determine the et1ct, which the applicat

Impact Of An Effective Sales Force On Organizational Performance (A Study Of Unilever Plc.)

ABSTRACT Many organizations, including industrial and domestic products firms, no

Analysis Of Distribution Sales, And Consumption Pattern Of Beef In Abia State, Nigeria

ABSTRACT After an indepth study of distribution sales and consumption pattern of

Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba

ABSTRACT This research focused on the evaluation of promotional strategies of bre

Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria

ABSTRACT Technological changes and innovations, especially  service marketin

Impact Of Sales Promotion On The Purchase Of Indomie Noodles By Households In Umuahia Metropolis

ABSTRACT The Broad objective of the study investigated the impact of sales promot

Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users

ABSTRACT The development of GSM has generated heated competitions among the GSM S

The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis)

ABSTRACT The study examines children's influence in family purchase decision. The