Effects Of Selected Promotional Mix Elements On Service Delivery On Fast Food Firms In Abia State

ABSTRACT

This research work studied The Effect of Selected Promotional Mix Element in Services Delivery OF Fast Food Industries In ABIa State. The study basically used Umuahia metropolis which has three local governments. Umuahia North, Umuahia South and Ikwuano. The samples sizes of 30 fast food industries were selected from each local government having ten (10) fast food. The study showed that the industry is dominated by female with relatively young age within the average of 45 years. Most of the operators are literate as they acquire one form of education or the other. The operators of this fast food industries are experience with the average (mean) being 8years. Fast food industries in the study area proved to be profitable as most variables such as cost of personal selling, cost of advertising, cost of sale promotion, experience and education affects promotional mix. The study also showed that promotional mix element has significance relationship with competitive age.