Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis...

ABSTRACT

The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify types of agricultural produce that is consumed mostly in Enugu metropolis and analyze the effect of rice marketing on standard of living. A structural questionnaire was administered to 400 respondents upon which 250 v. are returned giving a response of 62.5% descriptive statistics and cost and returned analysis were used to analyze the data. The result show that profitability enhances the marketing potentials of rice iii Enugu metropolis and that the product is efficient and impacts positively to standard of living. The study will help to find a possible way of achieving effective selling of agricultural produce (rice) in Enugu in etropolis.