Evaluation Of The Acceptance Rate Of E-Marketing Practices In Nigeria (A Case Study Of Selected Urban Areas In South East In Nigeria)

ABSTRACT

The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—pricing, e-payment, e- purchase and e—display and level of adoption of e-marketing. The researcher adopted survey method of descriptive research. Tables and percentages were used in data analysis while Spermatid Rank Correlation and t—test statistics were used in hypothesis testing. It was find out that e- buying system has great impact on the level of adoption of e—marketing in Nigeria and that the adoption of employment does not significantly influence the adoption of c—marketing in Nigeria. It was deducted that c—marketing adoption and practices is very low in Nigeria. The researcher recommends that wide education and orientation should be given to e— marketing operators and adequate facilities should be provided.