Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)
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ABSTRACT
In Nigeria Commercial Banking, is a service oriented one. They are non-storable, have direct channels of distribution. highly perishable and the services could not be divorced from (he person rendering ii. This means that what the customers receive is based on the behavior of the hank rendering the service. Some year hack, we thought that a product spoke for itself' hut that no longer exist as one could reason. Considering the competitive environment of operation. Todays public is more demanding especially the increasing size, dynamism and complexity of business, which with iii the gap between operation and its public.
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APA
EMMANUEL, N. E. (2021). Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State). Michael Okpara University of Agriculture. Retrieved June 9, 2026, from http://repository.mouau.edu.ng/works/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2
MLA
EMMANUEL, NWAEKE EMEKA. "Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)." Michael Okpara University of Agriculture, 27 Jul. 2021, http://repository.mouau.edu.ng/works/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2. Accessed June 9, 2026.
Chicago
EMMANUEL, NWAEKE EMEKA. "Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)." Michael Okpara University of Agriculture (2021). Accessed June 9, 2026. http://repository.mouau.edu.ng/works/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2