Marketing

Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)

ABSTRACT Product modification has become one of the major marketing innovation st

The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)

ABSTRACT The topic of this study is the impact of marketing concept application a

Impact Of Mobile Marketing On Online Consumers' Patronage (A Study Of Jumia, Abia State, Nigeria)

ABSTRACT Terms like mobile commerce and mobile marketing have created a huge buzz

Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)

ABSTRACT  Market segmentation is the process of diving the  total heter

Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)

ABSTRACT Generally, price is the amount of money charged for a product or service

Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)

ABSTRACT This study seeks to examine the effect of Packaging on Consumer Buying B

Outsourcing And Marketing Performance Of Selected Deposit Money Banks In Abia State, Nigeria

ABSTRACT The study examined outsourcing and marketing performance of selected fin

Effect Of Customer Relationship Marketing On Repurchase Intention Among Customers In Selected Supermarket In Umuahia, Abia State

ABSTRACT The study examined the effect of customer relationship marketing on repu

Integrated Marketing Communication Tools And Marketing Performance Of Champion Breweries Plc, Uyo

ABSTRACT Marketing communications has become one of the major strategies to achie

Effect Of Petroleum Product Distribution Strategy On Marketing Efficiency Of Selected Independent Oil Marketers In Abia State

ABSTRACT The research was carried out on the effect of petroleum product distribu

Effect Of Sales Force Training On The Marketing Performance Of Industrial Product (A Case Study Of Aluminum Company Nigeria Plc Port Harcourt)

ABSTRACT The study examined "The effect of Sales force training on the marketing

Effect Of Advertising On Consumer Patronage In The Soft Drink Industry (A Study Of 7up Bottling Company Plc, Aba)

ABSTRACT This study is conducted with the aim of analyzing the effect of advertis

Effect Of Marketing Research On The Sales Performance Of Soft Drink, A Study Of 7-Up Plc. Aba, Abia State

ABSTRACT The study was an extensive research on the effect of marketing research

Role Of Transportation System On Consumer Goods Marketing (A Study Of Orlu Market)

ABSTRACT Road transportation is the major mode of conveying consumer goods to the

The Impact Of Personal Selling On Sales In The Fast Foods Industry

ABSTRACT This study was carried out with the Apples fast foods industry as a stud

Determinants Of Purchasing Behaviour Among Households.

ABSTRACT  The decision roles of households in the purchasing behaviour with

Impact Of Relationship Marketing On Bank Performance In Abia State (A Study Of Eco Bank And Access Bank Plc)

ABSTRACT The research was on Impact of Relationship Marketing on Banks performanc

Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)

ABSTRACT At various levels of daily transaction, you pay a price. Transaction can

Effectiveness Of Personal Selling Strategy In Marketing Of Table Water And Juice Drinks In Aba Metropolis Abia State, Nigeria.

ABSTRACT This research work dwell on the effectiveness of personal selling strate

Effects Of Price And Pricing Decisions On The Consumption Of Bambara Nut (A Study Of Selected Major Towns In Abia State, Nigeria)

ABSTRACT This study access the effects of price and pricing decisions on the cons

Perception On Marketing Of Healthcare Insurance Policy In The Rural Areas Of Abia State, Nigeria

ABSTRACT Rural dwellers in Nigeria constitute 70% of the country's population and

Impact Of Information And Communication Delivery System On Organisational Performance; A Study Of Selected Financial Firms In Umuahia Abla State

ABSTRACT The study was on the impact of information and communication delivery sy

E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State

ABSTRACT The study focused on e-marketing. prospects and challenges in Nigeria. T

Impact Of Advertising On Selected Consumer Goods (Toilet Soap) A Study Of Pz Cuzzon Nigeria Plc Aba, Abia State.

ABSTRACT The purpose of the study was to determine the impact of Advertizing on t

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba)

ABSTRACT Social corporated responsibility invokes an organization giving hack som

The Effect Of Motivation On Sales Force Performance: (A Case Study Of Pz Cusson Nigeria Plc, Aba)

ABSTRACT The study was designed to examine the effect of motivation on sales forc

Impact Of Marketing Research On The Adoption Of New Product (A Study Of Tonimas Nigeria Ltd, Aba Abia State)

ABSTRACT  In light of the intense competition facing providers of Tonimas Pr

Effects Of Advertising Appeals On The Marketing Performance Of Selected Telecommunication Firms In Abia State Nigeria

ABSTRACT Effect of advertising appeals on marketing performance of telecommunicat

Effect Of Pricing Policies On Marketing Performance In The Beverage Industry (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT The study investigated on the effect of pricing policy on marketing perf

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigeria Plc)

ABSTRACT This work ascertained the effect of new product development on the growt