The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State
ABSTRACT
This project is focused on the role
of advertising in supermarket business performance n Umuahia metropolis with
special reference to Capital supermarket The topic was necessitated by the fact
that supermarkets sell several goods t a time and advertising might be the most
effective promotional tool for them to attract patronage. The research design
adopted was descriptive research design'. This design was employed to enable
the researcher study events as they existed. The work was guided by 3 research
questions and 3 hypotheses. Data gathered were analyzed use the chi-square (X2)
statistical summarization techniques. 8 staff of capital supermarkets as well
as 369 customers of the business making the sample of 377 were studied and used
for the analysis. From the findings made, it was revealed that advertising
remains the most effective promo tool for supermarket operators; advertising
creates awareness about new products; it helps supermarket operator in
influencing patronage. Cost and choice of product to advertise are the greatest
challenges of operators. The major recommendation of the study is that since
advertising seems to go well with supermarket business, operators of such
business should continue to use it to create awareness in order to sustain
regular customer.
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NWABUKO, E (2021). The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State. Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/the-role-of-advertising-on-supermarket-business-in-umuahia-metropolis-a-study-of-capital-supermarket-umuahia-abia-state-7-2
ESTHER, NWABUKO. "The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State" Mouau.afribary.org. Mouau.afribary.org, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-role-of-advertising-on-supermarket-business-in-umuahia-metropolis-a-study-of-capital-supermarket-umuahia-abia-state-7-2. Accessed 21 Sep. 2024.
ESTHER, NWABUKO. "The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State". Mouau.afribary.org, Mouau.afribary.org, 28 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/the-role-of-advertising-on-supermarket-business-in-umuahia-metropolis-a-study-of-capital-supermarket-umuahia-abia-state-7-2 >.
ESTHER, NWABUKO. "The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State" Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/the-role-of-advertising-on-supermarket-business-in-umuahia-metropolis-a-study-of-capital-supermarket-umuahia-abia-state-7-2