Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ....
ABSTRACT
This study
examines the effect of test marketing on new product development (a study of
7up bottling company plc. The work further investigates the effect of test
marketing on new product. acceptance, performance and measurement. Date were
collected from both primary sources and secondary sources using personal
interview and questionnaire survey these date were analyzed using description
statistics, simple regression and correlation analysis. Base on the result of
the analysis, regression result of the effect of test marketing on new product
quality has the computed f — value as 16.101 while the table value on new
product acceptance has computed is 228. Regression result of the effect of test
marketing on new product acceptance has computed f— value as 68.762 while table
value is 228. Regression result of the effect of test marketing on substitute
has the computed - value as 54.262 while table value is 228. As a
recommendation, companies should encourage test marketing acceptance and
performance and lunching of hew product and medicating campaign.
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MICHAEL, U (2021). Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ..... Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-test-marketing-on-new-product-performance-a-study-of-7up-bottling-company-plc-7-2
UNIVERSITY, MICHAEL. "Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ...." Mouau.afribary.org. Mouau.afribary.org, 10 Aug. 2021, https://repository.mouau.edu.ng/work/view/effect-of-test-marketing-on-new-product-performance-a-study-of-7up-bottling-company-plc-7-2. Accessed 21 Sep. 2024.
UNIVERSITY, MICHAEL. "Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ....". Mouau.afribary.org, Mouau.afribary.org, 10 Aug. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-test-marketing-on-new-product-performance-a-study-of-7up-bottling-company-plc-7-2 >.
UNIVERSITY, MICHAEL. "Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ...." Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-test-marketing-on-new-product-performance-a-study-of-7up-bottling-company-plc-7-2