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Marketing determinants refer the variables that affect actions ol consumers in achieving the desired objectives of high sales turnover. It involves simulations of market wants and...
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The study analyzed the effect of price changes in the product life cycles of fast moving consumer goods, a study of selected products of Starline Nigeria Ltd, Aba, Abia State, Nigeria. The...
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This study is aimed at highlighting the effect ofjob satisfaction on employees performance: A study of Nigerian Breweries Pic, Aba. The problems identified showed that lack of motivation...
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Financial service marketing is one of the ways of enhancing customer satisfaction in the banking sector. It was in this background that the researcher investigated the effect of...
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This Researcher was designed to identify the effect ofmarket segmentation on firms’ performance (A Study of Global com Communication). Theoretically, the primary motive of a firm carrying...
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This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
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This project is a study of sales force motivation on some selected business establishment. In Umuahia metropolis of Abia State. The establishment selected for the study is as follow,...
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The study examined the effect of product packaging on consumer’s preference of Cadbury Nigeria products. It specifically examined the effect of package graphics (colour and artwork design)...
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Sales promotions have become one ofthe preferred methods ofmarketing communication. The purpose ofthis study is to establish the impact ofdifferent types ofmonetary and nonmonetary...
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Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product,...
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The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...
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This study was carried out to analyze consumer satisfaction management as marketing performance dash board. A study ofAbia State shopping mall. A set ofstructural questionnaire was used as...
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This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
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'his study is curried out to determine the effect ojservice marketing research on the performance
•fselected small scale enterprise in Abia State. The specific objectives are to: ascertain...
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The study investigated the response ofcustomers to sales promotion ofselected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence ofentry...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in Ikwuano Local Government Area, Abia state, Nigeria. The specific objective of the...
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The major aim ofthis workwas to demonstrate the effect ofadvertising on the marketing performance of selected telecommunication firms in Abia State taking Airtel and 9MOBILE, Pic. as a...
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The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of...
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The research was designed to analyze the environmental factors and the performance ofsmall and medium enterprise, in Aba. Abia State. Size of 100 was used in tire course oftire study....
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This study examined the effect ofrelationship marketing as a strategyfor customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Pic, Abia State. The researcher adopted the causal research design. All customers of the...
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The study examined the effect ofsocial media on hedonic consumption among students of Michael Okpara University ofAgriculture, Umudike (MOUAU). The specific objectives were to:...
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This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...