The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E
ABSTRACT
The practice of marketing,
presently, is no longer confined to profit-oriented organizations, but in the
public sector where profitability is de-emphasized. This led the researcher to
investigate the effect of the practice of marketing in the public sector, by
laying much emphasis on determining the most efficient method of ensuring that
government procurement policy and objectives are achieved in Nigeria, with
reference to the Ministry of Works and Finance in Abia State. However, the
study still investigated whether due process is the most effective strategy for
the value of money in public procurement; to determine the effect or possible
outcome of abiding by government laid down policy and procedures; to examine
how the process of tender and contract certification can serve as one of the
best ways of preparing Local Purchase of Order (LPO) in the Public Offices. The
study made use of 93 sample size determined from a population of 120 which was
computed using Yaro Yamen's method. Primary data were collected using
questionnaire which were later analyzed with simple percentages while the null
hypothesis were tested using simple regression model. After the analysis, it
was observed that there is the need to follow due process In the public
procurement. Thus, public procurement practice should be adopted in the public
sector.
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OTTAH, E (2026). The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E. Mouau.afribary.org: Retrieved Apr 15, 2026, from https://repository.mouau.edu.ng/work/view/the-practice-of-marketing-in-the-public-sector-through-the-use-of-effective-procurement-in-abia-state-ottah-johnson-e-7-2
EZEMA, OTTAH. "The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E" Mouau.afribary.org. Mouau.afribary.org, 15 Apr. 2026, https://repository.mouau.edu.ng/work/view/the-practice-of-marketing-in-the-public-sector-through-the-use-of-effective-procurement-in-abia-state-ottah-johnson-e-7-2. Accessed 15 Apr. 2026.
EZEMA, OTTAH. "The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E". Mouau.afribary.org, Mouau.afribary.org, 15 Apr. 2026. Web. 15 Apr. 2026. < https://repository.mouau.edu.ng/work/view/the-practice-of-marketing-in-the-public-sector-through-the-use-of-effective-procurement-in-abia-state-ottah-johnson-e-7-2 >.
EZEMA, OTTAH. "The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E" Mouau.afribary.org (2026). Accessed 15 Apr. 2026. https://repository.mouau.edu.ng/work/view/the-practice-of-marketing-in-the-public-sector-through-the-use-of-effective-procurement-in-abia-state-ottah-johnson-e-7-2