ABSTRACT

 First bank Pic, a bank, knows that public support and goodwill as well as good corporate image are very important for business success which tends to be influenced by the public which includes, its staff, shareholders, customers and of course members of the press. The bank is actually very much interested to know its public problem areas and opportunities with the aim to improving the bank’s overall performance to enable them know what the public thinks about First banks public relations programmes and quality of public relations practices of the organization to its publics. The researcher therefore decided to embark on this study with the objectives. The objectives of the study are: To determine the public relation strategies employed by the bank and to Ascertain if the level of accessibility of public relation message of the bank. Relevant data based on the scope of the study were collected through primary and secondary data with structured questionnaire as the main instrument administered to twenty five (25) respondents. The questionnaire was highly structured and closed - ended. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions; the Simple Linear Regression model was used to analyze the hypotheses postulated in the study. Among the findings were that First Banks Public Relations Media Message and quality of their overall services are satisfactory through their mobilization programmes and enlightenment campaign but needs more efforts. First Banks Public Relation’s Practice influences their publics to favour her products through persuasive and convincing communication. The following recommendations were made; First Banks should always engage in a constant evaluation oftheir public relations practice and its effectiveness to identify any short comings. Media combination should be reviewed to always embrace appreciable coverage.