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This study examined “Effect of Advertising on sale Performance of B-Lux Paint in Umuahia, Abia State”. The study examined the various variable for sales performance (sales volume,...
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The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...
Customer’s satisfaction has been identified as a core factor that determines the profitability, market share and sales volume of every business organization operating in Nigeria, irrespective of...
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This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...
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The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
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In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Packaging has become an ultimate selling...
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This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 21st century. The research study used 3 selected firms in Umuahia,...
TABLE OF CONTENTS
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ABSTRACT
The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion with...
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Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...
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Prior to the advent of internet, business organizations operating in Nigeria spend exorbitantly to source for and move desired raw materials from their points of location to the...
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The study examined packaging as a determinant for consumer patronage of perfumes in Aba Metropolis. The specific objectives were to; determine the effect of product size on consumer...
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This research study was focused on consumer protection in the service industry in Abia State study of United Bank for Africa (UBA) was sampled to know, among other banks, how consumer...
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Companies marketing their product and/or services are forced with the decision of which to standardize their product offerings or not. This decision concerns firm commencing to market their...
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This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia State with particular interest in context of PZ Cussons...
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Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in order...
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As key components of livestock products, feedstuff products have long been a pathway for income generation for the poor. Rapidly growing and changing markets in the developing world provide...
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The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
Background of the study
Diversification has become a popular strategy among Nigerian firms. The term “diversification ” coined by Ansoff (2012) in his famous study “A model fordiversification” which...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement of problem of this study states that Nigeria Banks have...
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This study investigated the effect of product packaging on consumer patronage, studying toothpaste users in Abia State. Its objectives were to ascertain the degree, to which package colour,...
Background of the Study
Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of...
ABSTRACT
Brands are very important to the brands owner in order to build a strong foothold in the marketplace. This study was carried out to analyze the effect of brand equity and marketing...