ABSTRACT
Prior to the advent of internet, business organizations operating in Nigeria spend exorbitantly to source for and move desired raw materials from their points of location to the...
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The study examined packaging as a determinant for consumer patronage of perfumes in Aba Metropolis. The specific objectives were to; determine the effect of product size on consumer...
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This research study was focused on consumer protection in the service industry in Abia State study of United Bank for Africa (UBA) was sampled to know, among other banks, how consumer...
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Companies marketing their product and/or services are forced with the decision of which to standardize their product offerings or not. This decision concerns firm commencing to market their...
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This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia State with particular interest in context of PZ Cussons...
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Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in order...
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As key components of livestock products, feedstuff products have long been a pathway for income generation for the poor. Rapidly growing and changing markets in the developing world provide...
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The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
Background of the study
Diversification has become a popular strategy among Nigerian firms. The term “diversification ” coined by Ansoff (2012) in his famous study “A model fordiversification” which...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement of problem of this study states that Nigeria Banks have...
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This study investigated the effect of product packaging on consumer patronage, studying toothpaste users in Abia State. Its objectives were to ascertain the degree, to which package colour,...
Background of the Study
Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of...
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Brands are very important to the brands owner in order to build a strong foothold in the marketplace. This study was carried out to analyze the effect of brand equity and marketing...
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This study focuses on marketing research as a strategic tool for achieving organizational sales objective in the manufacturing industry. The study was carried out in Unilever Nig. Plc...
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The study investigated the Impact of Mobile Marketing on Online Consumers’ Patronage, a study of Jumia in Abia state, Nigeria. The general objective of the study was to investigate the...
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Transportation is popularly referred to as an engine to every nation’s economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers acceptance....
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Information technology has contributed significantly to the marketing strategies adopted banks in Nigeria. Information technology is applied by banks in their product, pricing, promotion...
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This research is on the investigation of cashless policy and consumer acceptability in umuaiah metropolis abia state. The general objective of this study was to investigate the cashless...
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This research work examined the impact of advertisement on Sales volume of a competitive product. The study measures the relationship between advertisement and market share and the effect...
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These research project examine the impact of salesforce welfare on marketing productivity of selected private firms, using Udeagbala Industries and Roses Garment, both in Aba as a...
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This study investigated the Effect of Advertising on the Purchase of Noodles in Abia State. The objectives of the study are to examine how advertising affects consumption of indomie...
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In this paper, the performance of pork in Umuahia (Nigeria) is evaluated and the opportunities and challenges highlighted. Pork Industry has not experienced significant growth since its...
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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of...