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This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated on the role of packaging on consumer goods marketing. The objective of the study are to examine the extent to which packaging size affects consumer goods marketing,...
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The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer preference...
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The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the effects of penetration pricing policy...
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This study examined the determinants of unethical marketing behaviour and sales force orientation in food industries in Nigeria. The specific objectives were to: identify unethical issues...
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The study investigated on the effect of sales promotional on organizational sales performance. The objective of the study are to ascertain the effect of customer sales promotion on...
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The study were effect of public relations practice on marketing performance of nestle Nigeria plc. The objectives of the study are to ascertain the extent at which public relations is...
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This study examined regulatory agencies effectiveness in positioning of made in Nigeria goods (A study of rice production and marketing). The specific objectives include to: ascertain the...
The goal of every business organization is to attract customers, sustain/retain them and achieve its business objectives. If the above must be achieved by any business firm, such firm must always...
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The study examined the Analysis of Marketing Activities of Small Scale Business Enterprises in Abia State, Nigeria. It determine the effect of sales volume on the market performance of the...
Sales promotion has become an effective marketing tool that assists organizations to wax stronger in a global competitive environment. Oyedapo(2012) identified sales promotion as a key ingredient...
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This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in the soft drink industry in Nigeria. 7up bottling company, Ogbor...
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This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in the soft drink industry in Nigeria. 7up bottling company, Ogbor...
Today, access to improved water supply is a major challenge in the world. Although significant progress has been recorded in terms of number but practically more than 780 million people globally...
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This research project examines the factors that militate against introduction of a new product in the market on Enugu metropolises and possible solutions. Taking cognizance on the ever...
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The study was an extension research on analysis of purchase behavior of advertised and non advertised products among consumers in the non alcoholic drinks market in Abia state. The...
Public Relation is the art and science of analyzing trends, predicting their consequences, counseling organization, leadership and implementing planned programme of action which will serve both an...
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This study was on the effect of physical environment on the service purchase behavior in the banking sector. The study was guided by the following objectives:to evaluate the effect of the...
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The study was on the effect of branding on the marketing performance of selected pharmaceutical products in Abia State. The objectives of the study were to identify the effect of branding...
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Marketing is the study of human activities directed at satisfying needs and wants through a profitable exchange. Strategy is borrowed from military literature which refers to a plan of...
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The study focuses on the effect of product innovation on the performance of selected Small Scale Enterprises in Aba, Abia State. The main objective of the study is to examine the effect of...
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The study focuses on efforts of physical distribution management on marketing performance of Nigeria breweries plc. In the course of the study, three objectives formulated were to: examine...
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The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
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This study examined “Effect of Advertising on sale Performance of B-Lux Paint in Umuahia, Abia State”. The study examined the various variable for sales performance (sales volume,...
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The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...