ABSTRACT
The study
investigated on the role of packaging on consumer goods marketing. The
objective of the study are to examine the extent to which packaging size
affects consumer goods marketing, to examine the extent to which packaging logo
affects consumer goods marketing and to examine the extent to which packaging
design affects consumer goods marketing.
To achieve the objectives of the study, correlational research design was
adopted. The researcher adopted primary data in getting the required
information. In testing the hypothesis correlation coefficient was used. The
findings revealed that that there is a significant relationship between the
packaging size and consumer goods marketing. The findings also revealed that
there is a significant relationship between packaging logo and consumer goods
marketing. The
researcher recommends that the marketing and business should be pay the proper
attention toward the good packaging. If they use, accept, launch/introduce the
poor packaging then they will face cause of the product failure. So it is
necessary for the marketing manager that they should focus on the packaging
standard and implement the strategy that product packaging are consider factors
and dimensions of marketing.
DAVID, F (2020). Role of Packaging on Consumer Goods Marketing. Mouau.afribary.org: Retrieved Nov 13, 2024, from https://repository.mouau.edu.ng/work/view/role-of-packaging-on-consumer-goods-marketing
FELIX, DAVID. "Role of Packaging on Consumer Goods Marketing" Mouau.afribary.org. Mouau.afribary.org, 10 Jun. 2020, https://repository.mouau.edu.ng/work/view/role-of-packaging-on-consumer-goods-marketing. Accessed 13 Nov. 2024.
FELIX, DAVID. "Role of Packaging on Consumer Goods Marketing". Mouau.afribary.org, Mouau.afribary.org, 10 Jun. 2020. Web. 13 Nov. 2024. < https://repository.mouau.edu.ng/work/view/role-of-packaging-on-consumer-goods-marketing >.
FELIX, DAVID. "Role of Packaging on Consumer Goods Marketing" Mouau.afribary.org (2020). Accessed 13 Nov. 2024. https://repository.mouau.edu.ng/work/view/role-of-packaging-on-consumer-goods-marketing