Marketing

Determinants Of Customer Patronage For Fast-Food Firms In Umuahia, Abia State, Nigeria. (Study Of Selected Modern Fast-Food Vendors In Umuahia Metropolis.)

ABSTRACT

The researcher examines the determinants of customer patronage of fast-food firms in Umuahia, Abia state, Nigeria. Data were obtained from the use of a structured questionnaire which was...

64 pages (12617 words) · Projects · 4 years ago

Effect Of Marketing Concept On Commercial Banks Performance Umuahia In Abia State Nigeria (A Study Of Eco Bank And First Bank)

Background to the Study

Marketing has become increasingly a vital ingredient for business success. Marketing virtually affects our day-to-day lives, it is embedded in everything we do (Kotler, 2006)...

67 pages (11941 words) · Projects · 4 years ago

Effect Of Selected Marketing Strategies On Profitability Of First Bank Nigeria Plc In Aba, Abia State

ABSTRACT

This research is a study on the effect of marketing strategies on bank profitability of First Bank of Nigeria Plc in Aba, Abia State. This study was chosen because of the problems and...

58 pages (9232 words) · Projects · 4 years ago

Effects Of Brand Image On Consumer Preference (A Study Of 7up Bottling Company In Aba, Abia State)

ABSTRACT

The study examined the effect of branding on consumer preference (A study of 7up bottling company in Aba, Abia State). The specific objectives were to examine the effect of socioeconomic...

61 pages (14327 words) · Projects · 4 years ago

Effect Of Advertising On Consumer Brand Preference For Selected Noodle Products In Abia State, Nigeria

ABSTRACT

The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state, Nigeria. The objective is to examine the effect of word of mouth...

56 pages (9120 words) · Projects · 4 years ago

Effect Of Relationship Marketing Practice On Bank Performance (A Study Of Mouau Microfinance Bank)

ABSTRACT

This research examines the effect of relationship marketing practice on bank performance. The objective is to ascertain the effect of relationship marketing practice in MOUAU micro-finance...

50 pages (8006 words) · Projects · 4 years ago

The Role Of Personal Selling And Advertisements On The Diffusion Of Banks Products (A Study Of First Bank In Owerri, Imo State)

ABSTRACT 

The researcher investigates “Personal Selling And Advertisement On The Diffusion Of Bank Products (A Case Stu dy Of First Banks In Owerri)”.     The researcher...

87 pages (11439 words) · Projects · 4 years ago

Effect Of Customer Relationship Marketing On Customer Satisfaction In Fast Food Industries In Abia State

ABSTRACT

The study examined effect of CRM in customer satisfaction of selected fast food in Umuahia. The study ascertained the relationship between CRM dimension (trust, communication, promise...

49 pages (10031 words) · Projects · 4 years ago

Impact Of Customer Relationship Marketing On Bank Growth In Abia State. (A Study Of Uba & Zenith Bank)

ABSTRACT

 Relationship marketing was first desired in a form of relationship marketing development for direct response marketing campaigns which emphasis customer’s retention and satisfaction...

61 pages (8412 words) · Projects · 4 years ago

Impact Of Sales Promotion On The Marketing Of Soft Drinks In Nigeria (A Study 7up Bottling Nigeria Plc, Aba)

ABSTRACT

This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba. One of the major problems addressed was due to the low...

91 pages (10609 words) · Projects · 4 years ago

Effects Of Packaging In Promoting The Marketing Performance Of Beauty Care Products Of Petals Company Enugu, Nigeria

ABSTRACT

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This...

61 pages (8544 words) · Projects · 4 years ago

Response Of Customers To Sales Promotion: A Study Of Selected Deposit Money Banks In Imo State, Nigeria

ABSTRACT

The study investigated the response of customers to sales promotion of selected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence of entry...

60 pages (13209 words) · Projects · 4 years ago

Effect Of Sales Promotion On The Consumption Of Malta Guiness Nigeria Plc

ABSTRACT

The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...

1 page (9071 words) · Projects · 4 years ago

Evaluation Of Consumers’ Preferences For The Consumption Of Selected Beer Brandsin Aba Metroplois, Abia State.

ABTSRACT

This research work was initiated to evaluate consumers preference for consumption of selected NB Plc beer brands among consumers in Aba metropolis, Abia State.

The study was primarily aimed...

89 pages (12724 words) · Projects · 4 years ago

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigria Plc)

ABSTRACT

This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...

65 pages (9358 words) · Projects · 4 years ago

Application Of Sales Promotion And Personal Selling As Strategy For Enhancing Sales Volume In Soft Drinks Manufacturing Firms In Abia State

Background of the study

Communication mix is the marketers’ bag of tools for Marketing communicating with customers and other stakeholders. All of these many tools must be carefully blended under...

227 pages (12388 words) · Projects · 4 years ago

Effect Of Repackaging On Consumer Buying Behaviour On Cosmestic Products In Abia State

ABSTRACT

As consumers, we use cosmetic products, clothing, housing, education and services based on a special order. This research is to examine the effect of re-packaging on Consumer Buying...

133 pages (11256 words) · Projects · 4 years ago

Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)

ABSTRACT

This research work is the effect of promotional strategies on consumer’s patronage of Corrugated Roofing Sheets in Enugu State (A study of Emenite Nigeria Limited) in this research process...

51 pages (6932 words) · Projects · 4 years ago

Impact Of Physical Distribution On Customer Satisfaction In Seven-Up Bottling Company Aba, Abia State.

                                                       ...

56 pages (12182 words) · Projects · 4 years ago

Appraisal Of Marketing Communications As A Strategic Tool For Enhancing Marketing Performance Of Fruit Drinks ( A Study Of 5alive In Owerri Metropolis)

ABSTRACT

The need for an organization to properly coordinate its marketing communications strategies in order to achieve a clear, consistent and competitive message about itself and its product has...

77 pages (12217 words) · Projects · 4 years ago

Effect Of Relationship Marketing On Customer Loyalty In Selected Transport Companies In Abia State

ABSTRACT

The purpose of the study was to determine the effect of relationship marketing on customer loyalty in transport companies (ABC Transport, the Young Shall Grow, Peace Mass Transport, and...

79 pages (14245 words) · Projects · 4 years ago

Impact of E-Payment Instruments on Customers Satisfaction of Selected Banks Customers in Abia State

ABSTRACT 

This research evaluates the customer satisfaction of bank customers in Umuahia, Abia State (Zenith Bank, First Bank Plc, Guaranty Trust bank Nigeria Ltd) Nigeria. The study adopted...

64 pages (10775 words) · Projects · 4 years ago

The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State)

ABSTRACT

The complexity of changes in the competitive world today, has accentuated the need for promotional strategies that would give organizations an edge over others. This study was therefore...

58 pages (9989 words) · Projects · 4 years ago

Customer Brand Preference Of Different Brands Of Cement (Study Of Cement Users In Abia State)

Abstract

Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers’ better design marketing...

50 pages (8655 words) · Projects · 5 years ago

Effects Of Promotion Mix On The Profitability Growth Of Breweries In Nigeria (Guinness Breweries Plc, Aba)

ABSTRACT

This research work is set out to analyze the promotional mix on the profitability growth of breweries in Nigeria Guinness breweries Plc. Aba. The specific objectives of this study is to...

50 pages (10501 words) · Projects · 5 years ago
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