ABSTRACT
The study investigated the response of customers to sales promotion of selected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence of entry...
ABSTRACT
The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
ABTSRACT
This research work was initiated to evaluate consumers preference for consumption of selected NB Plc beer brands among consumers in Aba metropolis, Abia State.
The study was primarily aimed...
ABSTRACT
This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...
Background of the study
Communication mix is the marketers’ bag of tools for Marketing communicating with customers and other stakeholders. All of these many tools must be carefully blended under...
ABSTRACT
As consumers, we use cosmetic products, clothing, housing, education and services based on a special order. This research is to examine the effect of re-packaging on Consumer Buying...
ABSTRACT
This research work is the effect of promotional strategies on consumer’s patronage of Corrugated Roofing Sheets in Enugu State (A study of Emenite Nigeria Limited) in this research process...
ABSTRACT
The need for an organization to properly coordinate its marketing communications strategies in order to achieve a clear, consistent and competitive message about itself and its product has...
ABSTRACT
The purpose of the study was to determine the effect of relationship marketing on customer loyalty in transport companies (ABC Transport, the Young Shall Grow, Peace Mass Transport, and...
ABSTRACT
This research evaluates the customer satisfaction of bank customers in Umuahia, Abia State (Zenith Bank, First Bank Plc, Guaranty Trust bank Nigeria Ltd) Nigeria. The study adopted...
ABSTRACT
The complexity of changes in the competitive world today, has accentuated the need for promotional strategies that would give organizations an edge over others. This study was therefore...
Abstract
Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers’ better design marketing...
ABSTRACT
This research work is set out to analyze the promotional mix on the profitability growth of breweries in Nigeria Guinness breweries Plc. Aba. The specific objectives of this study is to...
ABSTRACT
This work studied the impact of marketing research on new product development, a study of Tonimas Nigeria limited, Aba, Abia state. It’s objective were to determine the extent of which...
ABSTRACT
The study examined the effect of sales promotion on consumer brand loyalty. In addition, it is imperative to identify some of the problems militating against the issue of brand loyalty. The...
ABSTRACT
This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in lkwuano Local Government Area, Abia state, Nigeria. The specific objective of the study...
ABSTRACT
Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...
ABSTRACT
This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...
ABSTRACT
Personal selling is the oldest instrument of promotion mix which is achieved through direct two- way communication between seller and the buyer. Personas selling, unlike the other elements...
ABSTRACT
The Evaluation of the Ethical issues in sales promotion practices at La-casera company form where the illustrative case is drawn, the essence is to empirically investigate the degree of...
ABSTRACT
This research has as its thrust to examine the influence of peer group on single ladies. The major objective that motivated this work is to ascertain the influence of peer group on single...
ABSTRACT
There has been some controversy about the effectiveness of Social media on students’ hedonic consumption. Since the evolution of Social Networking sites, parents and educators have shown...
ABSTRACT
The study investigated on the effect of tracking technology on consumer shopping habits in retail industries in Abia State. The objectives of this study are to ascertain the effect of...
ABSTRACT
The research study was aimed at appraising the promotional strategies of 7up Bottling Company with special emphasis in Aba plant. It also tried to find the significant elements, which...