ABSTRACT
Increasing competition fueled by globalization, blurring boundaries between countries, rise of the Internet and privatization has resulted in a rapid increase in the number of consumer...
ABSTRACT
The researcher examines the determinants of customer patronage of fast-food firms in Umuahia, Abia state, Nigeria. Data were obtained from the use of a structured questionnaire which was...
Background to the Study
Marketing has become increasingly a vital ingredient for business success. Marketing virtually affects our day-to-day lives, it is embedded in everything we do (Kotler, 2006)...
ABSTRACT
This research is a study on the effect of marketing strategies on bank profitability of First Bank of Nigeria Plc in Aba, Abia State. This study was chosen because of the problems and...
ABSTRACT
The study examined the effect of branding on consumer preference (A study of 7up bottling company in Aba, Abia State). The specific objectives were to examine the effect of socioeconomic...
ABSTRACT
The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state, Nigeria. The objective is to examine the effect of word of mouth...
ABSTRACT
This research examines the effect of relationship marketing practice on bank performance. The objective is to ascertain the effect of relationship marketing practice in MOUAU micro-finance...
ABSTRACT
The researcher investigates “Personal Selling And Advertisement On The Diffusion Of Bank Products (A Case Stu dy Of First Banks In Owerri)”. The researcher...
ABSTRACT
The study examined effect of CRM in customer satisfaction of selected fast food in Umuahia. The study ascertained the relationship between CRM dimension (trust, communication, promise...
ABSTRACT
Relationship marketing was first desired in a form of relationship marketing development for direct response marketing campaigns which emphasis customer’s retention and satisfaction...
ABSTRACT
This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba. One of the major problems addressed was due to the low...
ABSTRACT
This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This...
ABSTRACT
The study investigated the response of customers to sales promotion of selected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence of entry...
ABSTRACT
The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
ABTSRACT
This research work was initiated to evaluate consumers preference for consumption of selected NB Plc beer brands among consumers in Aba metropolis, Abia State.
The study was primarily aimed...
ABSTRACT
This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...
Background of the study
Communication mix is the marketers’ bag of tools for Marketing communicating with customers and other stakeholders. All of these many tools must be carefully blended under...
ABSTRACT
As consumers, we use cosmetic products, clothing, housing, education and services based on a special order. This research is to examine the effect of re-packaging on Consumer Buying...
ABSTRACT
This research work is the effect of promotional strategies on consumer’s patronage of Corrugated Roofing Sheets in Enugu State (A study of Emenite Nigeria Limited) in this research process...
ABSTRACT
The need for an organization to properly coordinate its marketing communications strategies in order to achieve a clear, consistent and competitive message about itself and its product has...
ABSTRACT
The purpose of the study was to determine the effect of relationship marketing on customer loyalty in transport companies (ABC Transport, the Young Shall Grow, Peace Mass Transport, and...
ABSTRACT
This research evaluates the customer satisfaction of bank customers in Umuahia, Abia State (Zenith Bank, First Bank Plc, Guaranty Trust bank Nigeria Ltd) Nigeria. The study adopted...
ABSTRACT
The complexity of changes in the competitive world today, has accentuated the need for promotional strategies that would give organizations an edge over others. This study was therefore...
Abstract
Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers’ better design marketing...