ABSTRACT

This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to find and examine the extent at which information technology has influenced the diamond bank personnel and its customers were interviewed. Persona! observation and questionnaire were also used in collecting the primary data. The respondents were made up of customers and bank staff. 369 copies of questionnaires were guided to customers while 25 copies were issued to the staff of the bank making a total of 394 copies distribute to respondents out of the 369 issued to customers, 350 or 95% were returned and the 25 copies issued to the bank staff were returned. Based on research questionnaire, data collected was analysed using table and simple percentage to make available easy expression, understanding and interpretation of data. We discovered after data analysis that information technology I the diamond bank did not reduce cost of services on the bank that customers at the branch still spend longer time during business transactions with the bank. That branch does not experience increase in the volume of deposit from its customers that constant power failure in the branch studied militates against the effective and efficient use of information technology, that almost all the staffs in the branch. The researcher recommended that information technology in the branch should be used manually in order to reduce the cost of services rendered, speed up services in the bank and reduce time spent by customers while doing business transaction that the bank should endeavour to use network that is always available in rendering services to its customers.