Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo
ABSTRACT
This was as a result of inferior quality of
goods and services rendered to customers which had led to lost of market share
to many organizations in the hospitality industry. The board objective was to
explore reasons why the down ward trend of market shares in the industry and to
make recommendations as to revive the sector. This research was designed to
investigate the function of marketing strategies in hospitality business as a
channel or means to deliver satisfaction to customers. Primary and Secondary
data were obtained from relevant sources and chi-square test statistic was used
to test .formulated Hypotheses. Among the findings were that poor quality
services requested in loss of customers, lack, of desired satisfaction and lack
of maintenance culture and on the existing equipment. The following recommendations
were training of Staff, strategic maintenance culture and provision
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MICHAEL, U (2026). Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo. Mouau.afribary.org: Retrieved May 26, 2026, from https://repository.mouau.edu.ng/work/view/impact-of-marketing-management-function-in-hospitality-industry-a-study-of-ascot-hotel-enugu-ozioma-odo-7-2
UNIVERSITY, MICHAEL. "Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo" Mouau.afribary.org. Mouau.afribary.org, 26 May. 2026, https://repository.mouau.edu.ng/work/view/impact-of-marketing-management-function-in-hospitality-industry-a-study-of-ascot-hotel-enugu-ozioma-odo-7-2. Accessed 26 May. 2026.
UNIVERSITY, MICHAEL. "Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo". Mouau.afribary.org, Mouau.afribary.org, 26 May. 2026. Web. 26 May. 2026. < https://repository.mouau.edu.ng/work/view/impact-of-marketing-management-function-in-hospitality-industry-a-study-of-ascot-hotel-enugu-ozioma-odo-7-2 >.
UNIVERSITY, MICHAEL. "Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo" Mouau.afribary.org (2026). Accessed 26 May. 2026. https://repository.mouau.edu.ng/work/view/impact-of-marketing-management-function-in-hospitality-industry-a-study-of-ascot-hotel-enugu-ozioma-odo-7-2