Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)

Michael Okpara University | 84 pages (13842 words) | Projects
Marketing | Co Authors: AKAEGBU ONYINYECHI GIFT

ABSTRACT

The study analyzed and was on Effect on Marketing Strategies on Sales Growth in the food Drink Industry in Umuahia Abia State. Four Objectives of the study were used. It was carried through the use of primary data obtained from the administration of open ended questionnaire. The collected data was analyzed using multiple regression and correlation. The study concluded that the price of the product was significant at 1% but negatively affects the sales growth of the product. It was also found out that quality sold was significant at 1% positively affects the sales growth of the product. Again, that advertising was significant at 1% level of probability and positively affects the sales growth of the product. It was recommended that there should be carefulness in the area of pricing. This is because any increase in the price of the product may lead to fall in the sales volume in the future. Advertising and sales promotion effort and campaign should be increased. Such will accelerate frequency of purchase which invariably will lead to increase in the quantity sold at the long term. Also product branding should be strategized in a way to achieved more of differentiation and positioning. This will enhance customer loyalty at the long term

Overall Rating

0.0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

MICHAEL, U (2021). Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink). Mouau.afribary.org: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-marketing-strategies-on-sales-growth-in-the-food-drink-industry-in-umuahia-abia-state-a-study-of-chi-exotic-drink-7-2

MLA 8th

UNIVERSITY, MICHAEL. "Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-marketing-strategies-on-sales-growth-in-the-food-drink-industry-in-umuahia-abia-state-a-study-of-chi-exotic-drink-7-2. Accessed 24 Dec. 2024.

MLA7

UNIVERSITY, MICHAEL. "Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-marketing-strategies-on-sales-growth-in-the-food-drink-industry-in-umuahia-abia-state-a-study-of-chi-exotic-drink-7-2 >.

Chicago

UNIVERSITY, MICHAEL. "Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)" Mouau.afribary.org (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-marketing-strategies-on-sales-growth-in-the-food-drink-industry-in-umuahia-abia-state-a-study-of-chi-exotic-drink-7-2

Related Works
Please wait...