ABSTRACT

The major aim of this research work was to find out the effect of Corporate Social Responsibility (economic, legal, ethical and discretionary) on organisational performance (profitability, productivity, market shares, sales volume): a study of Dangote Cement Pic, Obajana-Kogi State and Nigerian Breweries Pic, Enugu State. The specific objectives were to: determine the effect of economic (skill acquisition) social responsibility on profitability, ascertain the relationship between legal (payment of taxes) social responsibility on productivity, examine the effect of ethical (environmental protection) social responsibility on market shares and to investigate the effect of discretionary (infrastructural development) social responsibility on sales volume of Dangote Cement, Pic Obajana and Nigerian Breweries Pic, Enugu. Descriptive survey design and ex-post facto research design was adopted for this research, while the sources of data were primary and secondary sources. The data were analyzed using descriptive statistics (simple percentage, mean and frequency, trend analysis and simple linear regression analysis). The findings indicated that the independent variables (economic, legal, ethical and discretionary) social responsibility had significant effect on the dependent variable (profitability, productivity; market shares and sales volume). The research recommended among other factors that every corporate business organisation should have corporate social responsibility (CSR) departments, there should be a law mandating corporate business organisations to invest some percentages of their profit to host communities and other stake holders. This dissertation has contributed in no small measure to future researchers on effect of corporate social responsibility on organisational performance.