ABSTRACT

The study identified the effect of effective distribution strategy on sales volume of fuel and kerosene using NNPC Mega Station Umuahia as a case study among other dealers and distributors of the same petroleum products in Umuahia The main objective of this research is to investigate the effect of the chosen distribution strategy by NNPC on the sales volume of fuel and Kerosene. In chapter two, extensive researches were done on previous works of other scholars on relevant topics relating to the study around the globe from where some deductions were made on key areas. Chapter three explains data collection using a sample population that comprises of three sample units namely; NNPC staff, customers and consumers of fuel and kerosene from NNPC Mega Station and other dealers/distributors of same products in Umuahia metropolis. The major means of data collection was the use of questionnaires. Collected data for the study was manually treated using both descriptive and inferential analysis. Descriptive analysis included the use of tables and percentages while inferential statistical tool involved the Chi-square (X2) test. Findings in chapter four revealed that the distribution strategy adopted by NNPC Mega Station in getting their products to customers is efficient and effective. Also, findings revealed that the effective distribution strategy of NNPC Mega Station Umuahia has high effect and relationship with sales volume of fuel and kerosene. Further findings and recommendations were discussed in details in chapters four and five of this research work.