Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U

ABSTRACT

Market segmentation is often a requirement for effective and efficient customer satisfaction in the philosophy and practice of marketing concept. Market segmentation has been adopted by forward looking and customer centric businesses to achieve customer satisfaction through effective and efficient customer services consistent with relatively able - to - pay price so as to offer better customer value (Anyanwu 2003)