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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
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The study examined the effect of market segmentation as a tool for achieving organizational sales objectives. The general objective of the study was to examine the effect segmentation as a...
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This study focused on the impact of internal auditing on fraud prevention and detection in not-for-profit organization with special reference to Assemblies of God church Bende Road,...
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Problems of inventory management and control have been around for a very long time. The need to collect goods when it is readily available and then store it for times of shortage is...
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The study examined the determinants of performance efficiency in selected small scale enterprise in Abia State. The objectives of the study were to analyze the socio-economic...
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This study analyzed the effect of government taxation and levy charges on wholesale and supermarket marketing Abia state, Nigeria. Primary data was used for the study. The primary...
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This research work is a powerful asset that must be carefully developed and guided jealously by every company that is desired to surviving on a competitive business environment. .jeffjery...
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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh...
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This study aims to give information about the impact of green marketing on consumer patronage. First of all, environment and environmental problems is one of the reason why the green...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
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The study was on the effects of sales promotion on the profitability in the brewing industry, a study of Nigerian Brewery plc. The objectives of the study are to ascertain the effects of...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...
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This paper examined the effects (impact) of mergers and acquisitions on the performance of selected commercial banks in Nigeria with greater emphasis on maximization of wealth,...
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This study aimed at highlighting the "effect of marketing in the post consolidat1OT era". (A study of Key Stone Bank, Umuahia). The problem identified showed that Nigerian banks had failed...
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This research work centered on "the effect of advertising on consumer brand loyalty in the food and beverages industry' with case study of Seven-up Bottling Company Plc, Aba Plant. It...
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The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there...
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This study analyzed the land tenure, tenure security and farm efficiency among arable crop farmers in Imo state of Nigeria. Multi-stage, purposive and simple random sampling techniques...
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The study investigated on differentiation strategy as a tool for Customer Acquisition and Retention among selected fashion homes in Aba metropolis. The objectives of the study were to...
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The study examined the Application of Sales Promotion and Personal Selling as Strategies for Enhancing Sales Volume in Soft Drinks Manufacturing Firms in Abia State. The study was carried...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
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This experiment was conducted to determine the growth performance and carcass characteristic of the African giant land snail (Archachatina marginata) fed varying dietary protein and energy...
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This study centers on Nigerian union of local government employees (NULGE) and the struggle for wage control in Abia state local government system. In order to carry out this study, we...
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The technical, economic and allocative efficiencies as well as the profitability of micro poultry production in Abia State were evaluated. A multi-staged stratified random sampling...
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In the design of photovoltaic water pumping system, the exact estimate of the water flow is a prerequisite for optimized implementation and system strength. In this research work, an...