ABSTRACT

The study was on the consumer’s perception and preference on locally made ladies leather bags in Abia State. A multistage random sampling technique was used in selecting 80 consumers/users of leather bags. Questionnaire was use for data collection. Data analysis was done using frequency, distribution, percentage. The study shows that majority of the respondents were female, married and literate. The study shows that majority of the respondents were traders, that preferred foreign leather bags. Age, Education, Income, Quality, Occupation, Price, and Sex were significant variables, Influencing preference for ladies leather bags. The social class of respondents made majority of the rural dwellers preferred local produce leather bags while the durability of foreign leather bags influence the preference of majority of respondents in the urban areas. In recommendation, Government should encourage the use of locally made ladies leather bags, irrespective of the preference and perception on foreign bags through the provision of incentives that would improve on the quality and aesthetic value of locally produced leather bags. Government should emphasis on the quality and durability of foreign leather bags if they are to be used in the country

TABLE OF CONTENTS

Title - - - - - - - - - - - i

Certification - - - - - - - - - ii

Approval page - - - - - - - - - iii

Dedication - - - - - - - - - - iv

Acknowledgements - - - - - - - - v

Table of content - - - - - - - - - vi

List of tables - - - - - - - - - vii

Abstract - - - - - - - - - - - viii

CHAPTER ONE

INTRODUCTION - - - - - - - - - 1

1.1 Background to the Study - - - - - - 1

1.2 Statement of the Problem - - - - - - 3

1.3 Objectives of the Study - - - - - - - 4

1.3 Research Questions - - - - - - - 5

1.4 Research Hypotheses - - - - - - - 6

1.5 Significance of the Study - - - - - - 6

1.6 Definitions of terms - - - - - - - 8

CHAPTER TWO

REVIEW OF RELATED LITERATURE - - - - -

CHAPTER THREE

RESEARCH METHODOLOGY - - - - - -

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA - - - -

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION - -

5.1 Summary of Findings - - - - - -

5.2 Conclusion - - - - - - -

5.3 Recommendations - - - - -

REFERENCES

APPENDIX