ABSTRAT

Product pricing has attracted the interest of scholars and managers in recent times.  It is based on this that the research investigated the effect of pricing strategies on the performances of manufacturing firm in Abia state. The objective of the study were to examine the effect of pricing policy on the firm sales volume; find out the most appropriate pricing strategies for the scoping; study the effect of cost, competition and demand on the pricing strategies. The study adopted a sample size of 80 from a population of 100 using Yaro Yamen method. A well structured questionnaire was used for data collections which were later analyzed using multiple regression models. The result showed that pricing strategies has a significant impact on the sales performance and the profitability of Pz, Nigeria Plc. Thus, the researcher recommended the adoption of pricing strategies on the benefit manufacturing firms in Abia state. 

TABLE OF CONTENTS

Title page - - - - - - - - - - i

Declaration - - - - - - - - - - ii

Certification - - - - - - - - - -iii

Dedication - - - - - - - - - - iv

Acknowledgement - - - - - - - - - v

Table of content - - - - - - - - - vi

List of tables - - - - - - - - - ix

Abstract- - - - - - - - - - - x

CHAPTER ONE

1.0 INTRODUCTION                                                                                                     

1.1 Background of the study - - - - - - -1 

1.2 Statement of problem - - - - - - - -3

1.3 Objective of the study - - - - - - -4

1.4 Research questions - - - - - - - -5

1.5 Research Hypotheses -          -          -         -        -        - - -5 

1.6 Significant of the study     -          -        - - - - -6

1.7 Scope of the study   -       -          -          -          -         -         -         - 6

1.8 Definitions of terms      -          -         - - - - -6

1.9 Limitations of the study -         -         -           -         -        - -7

CHAPTER TWO

2.0  Review of Related Literature 

2.1  Pricing Strategy Defined - - - - - - -8

2.2  Price Defined - - - - - - - - -8

2.3  Concept Pricing - - - - - - - -11 

2.4  Pricing Objectives - - - - - - - -11

 2.5  Pricing Methodology - - - - - - - -14

2.6  Factors That Affects Product Pricing - - - - -17 

2.7  Pz Plc Pricing Policies - - - - - - -18

 2.8  Pz Plc Promotional Pricing - - - - - -23 

2.9  Customer/Buyer Behavior Defined - - - - -25 

2.10 Reasons for the Study for Consumer Behavior - - - -26

CHAPTER THREE

3.0  Research Methodology

3.1  Research design - - - - - - - -30

3.2  Area of study - - - - - - - - -30

 3.3  Study Population - - - - - - - -31

3.4  Sample Size - - - - - - - - -31

3.5  Sampling Size - - - - - - - -31

3.6  Data Collection - - - - - - - -32

3.6.  Data Sources - - - - - - - -32

3.6.   Validity and reliability - - - - - - -33

3.7    Data Analysis - - - - - - - -33

CHAPTER FOUR

4.0:  Data Analysis, Presentation and Discussion of Findings - -34

4.1:  Questionnaire Administration - - - - - -34

4.2:  Personal Data Analysis - - - - - - -34

4.3:  General Data - - - - - - - - -39

4.4:  Testing of Hypothesis - - - - - - -49

4.5:  Summary of Findings - - - - - - -50

CHAPTER FIVE

5.0:  SUMMARY, CONCLUSION, AND RECOMMENDATION

5.1  Summary - - - - - - - - -52

5.2  Conclusion - - - - - - - - -53           

5.3  Recommendation - - - - - - -54