ABSTRACT

The reserch is aimed at evaluating the rate of acceptance and its adoption in Nigeria especially in the rural area. The study look into the relationship between e – marketing components, e – pricing, e- payment, e- purchase and e – display and level of adoption of e-marketing. The researcher adopted survey method of descriptive research. Tables and percentages were used in data analysis while Sperman Rank Correlation and t – test statistics were used in hypothesis testing. It was fund out that e- buying system has great impact on the level of adoption of e – marketing in Nigeria and that the adoption of employment does not significantly influence the adoption of e – marketing in Nigeria. It was deducted that e – marketing adoption and practices is very low in Nigeria. The researcher recommends that wide education and orientation should be given to e – marketing operators and adequate facilities should be provided.

TABLE OF CONTENTS 

Title page i

Certification                                                        ii

Dedication iii

Acknowledgements iv

Table of Contents v

List of Tables vi

List of Figures vii

Abstract viii

CHAPTER ONE

INTRODUCTION 

1.1 Background of the Study 1

1.2 Statement of the Problem s 2

1.3 Objectives of the Study 2

1.4 Research Questions 3

1.5 Research hypotheses 3

1.6 Significance of the Study 4 

1.7 Scope and limitations of the Study 5

1.8 Assumption of the Study 6

1.9 Definition of Terms 6

CHAPTER TWO 

REVIEW OF RELATED LITERATURE 

2.1 Overview of E – marketing 7

2.1.1 Benefits of e-marketing 7

2.2 Components of E-marketing 9

2.2.1 E-payment 9

2.2.2 E-pricing 9

2.2.3 e- purchasing/Sourcing 10

2.2.4 E – display 10

2.3 Conceptual Framework of e- marketing 11

2.4 Overcoming E – marketing Obstacles 12

2.5 Empirical Study 13

2.6 The Benefits of Internet marketing 15

2.6.1 Importance of Internet Marketing 15

2.7 Top 10 reasons why internet marketing is so important to the 

success of businesses 18

2.8 Overcoming Obstacles to internet (Electronic) Marketing 20

CHAPTER THREE

RESEARCH METHODOLOGY 

3.1 Research Design 25

3.2 Area of the Study 25

3.3 Research population and sample size/Sampling techniques 25

3.4 Instrument for Data Collection 26

3.5 Methods of data collection 26

3.6 Sampling Techniques 27

3.7 Data Analysis Techniques 27

CHAPTER FOUR 

DATA ANALYSIS 

4.1 Data analysis 29

4.2 Discussion of findings 38

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

FINDINGS OF THE STUDY

5.2 Summary 40

5.3 Conclusion 41

5.4 Recommendations 42

References 43