ABSTRACT
The study was carried out to examine the comparative analysis of consumer perception of advertised and non-advertised brands in Abia State, Nigeria. The objectives of the study were to...
Background of Study
Consumer protection is more and more becoming a topical issue in the country. Consumers in Nigeria are constantly abused and have permanently remained unresponsive to various...
ABSTRACT
Road Transportation was viewed by the researcher as a sine qua non in the economy whether developed or developing. Road transportation is seen as the engine of an economy. It links...
TABLE OF CONTENTS
Title page i
Declaration
Certification
Dedication iv
Acknowledgement v
Table of content vi
List of Tables vii
Abstract vii
CHAPTER ONE
Introduction
1.1 Background Of The Study 1
1.2 Brief...
ABSTRACT
The study examined the determinants of performance (profitability) an the bakery industries in Aba Metropolis of Abia State, Nigeria primary data were collected from 108 randomly selected...
ABSTRACT
The study, relevance of pricing decision on achieving retail market growth in Owerri metropols Imo state, Nigeria. the research seeks to investigate the extent of relationship between...
ABSTRACT
This study was envisaged to assess the determinants of marketing efficiency among restaurant operators in Abia State, Nigeria. With the objectives to analyse the socio-economic profile of...
ABSTRACT
This research work emphasized on the concept in the agricultural sector of the economy with particular reference to Imo State. This research work was sectioned into five chapters,...
ABSTRACT
This research work is a very crucial study for the entire Nigeria and to the Nigeria Breweries Plc in particular. The study was motivated by the necessity to ascertain the effect of...
ABSTRACT
The study examined the strategies for enhanced industrial marketing efficiency; technology based approach, using SACLUX PAINT as empirical study. In the process of the research, the study...
ABSTRACT
This project work is done to know the effects of corporate Social responsibilities on profit performance by PZ and Unilever Nigeria Plc and how the provision of these social...
ABSTRACT
The main purpose of this study is to analyze the pricing strategy and its effect on sales performance in Abia State, with special emphasis on resin product made by Chemlap Nigeria Limited....
ABSTRACT
This research, on causes of product failure in Nigerian market: A study of Gulder max is a very crucial study for the Nigerian Breweries Plc. To solve the research problem both primary and...
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Customer satisfaction and profitable business practices has become a prime focus in the domain multinational. Firms and small scale enterprises. This motivated the researcher to carry out...
ABSTRACT
Product innovation has contributed immensely in the performance of many corporate organizations in Nigeria. It is based on this that the study was designed to investigate the effect...
ABSTRACT
This research work examined The Effect of Branding on Consumer Patronage of Toilet Soaps. The problem addressed in this research is sales decline which is encountered by manufacturing...
ABSTRACT
This work looks into the effects of products branding in consumer preference on cosmetics industry. The objective of the study is to know what products branding. Its importance to the...
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This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...
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The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose of this research work is to examine the ...
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The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms. The specific objectives include to determine level of customer...
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The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria. Four (4) research questions...
ABSTRACT
The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...
Abstrtact
This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...
ABSTRACT
The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...
ABSTRACT
The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...