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This study titled influence of cooperate social responsibility on brand preference in the telecommunication industry- Case of MTN Nigeria, set out to determine if MTN' s corporate social...
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This research work examined the packaging influence on consumer purchase of automobile oil brands in Aba Metropolis. Data were collected from both primary and secondary sources and were...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
1.1 Background of the Study
The history of mobile telecommunication dates back to 1886, when Adegboyega (2008), noted that a cable connection was established between Lagos and London,...
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Poultry business is lucrative and economically vibrant. This study ascertained the effects of diversification strategy on marketing performance of poultry enterprises in Abia State,...
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Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...
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The examination of the effect of innovation development on consumer patronage of flour-based products in Abia State., Nigeria was the main focus of this study. Simple and purposive random...
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The study examined the effect of quality service delivery in enhancing customers’ satisfaction among MTN users in Abia State. The objective of the study was to evaluate the effect of...
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The study examined the effect of branding on consumer patronage in the beer market: a study of Nigeria breweries, Enugu State The objectives of the study to determine the impact of...
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This study focused on the Effect of Marketing Concept on Customer Satisfaction in Nigeria Financial Institution, A study of Diamond bank Nigeria Ltd. High Profiteering and target-based...
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This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term investment...
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This study critically analyzed the relationship marketing and its effect on the performance of the leather based manufacturing enterprise in Abia State, Nigeria. The study has five specific...
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The study examines the effect of sales promotion on consumer purchase behaviour (a study of Nigerian Bottling Company, Aba-Abia State). However, the general objective of this study is to...
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Consumers are regarded as king who have the power to determine the success or otherwise of a product The major problem is whether the consumer is still exercising the power or not. The...
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This research work was carried out as a result of researcher’s desire to research the impact of packaging on product patronage in consumer goods market. The work examined two populations...
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This research on the role of electronic media in the promotion of new product in the Telecommunications market: A study of selected MTN product is a very important study for the...
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This research work investigated packaging as a tool for competitive marketing: A Comparative Study of selected Nigerian and foreign consumer product (A case study of Uniliver Nigerian Plc...
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Nigeria marketing managers do not need more information but better information in providing superior value and satisfying consumers. Marketing research could be conceived as the planned...
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The study set out to explore the effect of promotional mix on marketing performance of manufacturing firms in Nigeria (a case of PZ Cussons Plc). The problem stems from the consistent...
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This project is written to ascertain and evaluate the efficacy of marketing research in the development of the new product. The project encompasses a brief account of the search area as...
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The aim of this research project was to appraise the effects of sales promotion on customer patronage telecommunication services. This was done under the following specific objectives:...
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This study was carried out to ascertain product disposition alternatives in a distressed economy- Nigeria in focus. The specific objectives included to: determine the effect of keeping an...
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This study examined the Corporate Profitability Enhancement Based on E - Marketing Platform. E – market space enlargement, marketing main-stream based product and elimination of internet...
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The study examined the effect of packaging on consumer patronage of Saclux Paint Nigeria Limited Umuahia, Abia State. The specific objectives are to determine the influence of colour as a...