ABSTRACT
The study was on the consumer’s perception and preference on locally made ladies leather bags in Abia State. A multistage random sampling technique was used in selecting 80 consumers/users...
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This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred and...
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Today’s widespread markets make advertising an important part of business, and now businesses have realized the tremendous potential of this form of promotion. It was a result of this that...
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Marketing is a concept adopted by most business organization to increase the quality and efficiency of the service they render to their target market. It upholds the principle of profit...
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The reserch is aimed at evaluating the rate of acceptance and its adoption in Nigeria especially in the rural area. The study look into the relationship between e – marketing components, e...
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The basic objective was to empirically evaluate marketing concept and the impact on the profitability of selected financial firms in Aba, Abia state. The study made use of primary data...
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Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best...
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This research work was carried out on “ Appraisal of Product Performance in the Brewery Industry”. The scope of the study is within Enugu State Metropolis. This project will be carried out...
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This research work is aimed at an analysis of consumers’ attitude towards made in Nigeria furniture. It also delved into importance of country of origin, social class on purchase decision...
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This project is focused on the role of advertising in supermarket business performance in Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify types...
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This study titled influence of cooperate social responsibility on brand preference in the telecommunication industry- Case of MTN Nigeria, set out to determine if MTN' s corporate social...
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This research work examined the packaging influence on consumer purchase of automobile oil brands in Aba Metropolis. Data were collected from both primary and secondary sources and were...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
1.1 Background of the Study
The history of mobile telecommunication dates back to 1886, when Adegboyega (2008), noted that a cable connection was established between Lagos and London,...
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Poultry business is lucrative and economically vibrant. This study ascertained the effects of diversification strategy on marketing performance of poultry enterprises in Abia State,...
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Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...
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The examination of the effect of innovation development on consumer patronage of flour-based products in Abia State., Nigeria was the main focus of this study. Simple and purposive random...
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The study examined the effect of quality service delivery in enhancing customers’ satisfaction among MTN users in Abia State. The objective of the study was to evaluate the effect of...
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The study examined the effect of branding on consumer patronage in the beer market: a study of Nigeria breweries, Enugu State The objectives of the study to determine the impact of...
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This study focused on the Effect of Marketing Concept on Customer Satisfaction in Nigeria Financial Institution, A study of Diamond bank Nigeria Ltd. High Profiteering and target-based...
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This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term investment...
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This study critically analyzed the relationship marketing and its effect on the performance of the leather based manufacturing enterprise in Abia State, Nigeria. The study has five specific...
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The study examines the effect of sales promotion on consumer purchase behaviour (a study of Nigerian Bottling Company, Aba-Abia State). However, the general objective of this study is to...
ABSTRACT
Consumers are regarded as king who have the power to determine the success or otherwise of a product The major problem is whether the consumer is still exercising the power or not. The...