ABSTRACT

As key components of livestock products, feedstuff products have long been a pathway for income generation for the poor. Rapidly growing and changing markets in the developing world provide not only real opportunities but also significant threats to participation of the poor in production and marketing of livestock and poultry products. Enough thought have not been given to the components that facilitate the growth of livestock and poultry products. This work takes a look at the various feedstuffs that is used to enhance growth and wellbeing of livestock. The determinants that affect sales volume of feed stuff dealers was the major worry of this work. The study discussed the role of animal feeds in the global food industry and how it enabling economic production of animal proteins throughout the world. Feed stuff was discovered to be the largest and most important component to ensuring safe, abundant and affordable animal proteins. Objectively the researcher specifically describe the price of livestock feed stuff and features of the dealers in the market, estimate the determinants of sales volume among the dealers, analyze factors that affect sales volume and profit among livestock feedstuff dealers and ascertained the relationship between sales volume and profit performance in livestock feed stuff market. The study area was Abia state as a purposefully sample techniques was used which have 50 respondents. The data collection was both primary and secondary as descriptive statistics such as frequency, tables and percentage were used as part of the analytical tools. Other tools employed by the researcher were econometric model, regression analysis, spearman correlation and income statement. It was discovered that determinants of sales volume of the dealers in the study area were price, transportation cost, competition, product quality and experience. While price, transportation, competition were inverse related with sales volume product quality and experience were positively related to sales volume. Sales volume and number of customers were the factors that affect profit performance among the dealers of feedstuff in the study area. There is a strong relationship between sales volume and profit of the dealers as the business proved to be profitable because its income is more than its cost. It was recommended that government should encourage the players in the market as that will help to reduce unemployment.

TABLE OF CONTENTS

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of contents vi

List of tables viii

Abstract ix

CHAPTER ONE 

INTRODUCTION

1.1 Background to the Study 1

1.2 Statement of the Problem 3

1.3 Objectives of the Study 4

1.4 Research Questions 5

1.5 Research Hypothesis 5

1.6 Significant of the Study 6

1.7 Scope of the Study 6

CHAPTER TWO

LITERATURE REVIEW

2.1 Conceptual View 8

2.1.1 Marketing of Feedstuff in Nigeria 10

2.1.2 The Role of Feed stuff in Nigeria Economy 12

2.1.3 Definition/Feedstuff and Ingredients 14

2.2 Theoretical Framework    15

2.2.1 Breakeven Sales Volume 17

2.2.2 Sales Volume Analysis 18

2.3 Empirical Framework 21

2.3.1 Factors Affecting Feedstuff Marketers in Nigeria 22

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Study Area 23

3.2 Sampling Techniques 24

3.3 Sources of Data 24

3.4   Data Analysis 24

3.5 Model Specification 25

CHAPTER FOUR

RESULTS AND DISCUSSIONS

4.1 Describe the price of livestock and features of the dealers in the market 28

4.2 Analysis on the determinants of sales volume among dealers 31

4.3 Analyzing factors that affects sales volume and profit among livestock Feedstuff dealers 33

4.4 Ascertaining the relationship between sales volume and profit performance of feedstuff dealers in the study area 36

CHAPTER FIVE 

SUMMARY OF FINDINGS, CONCLUSION AN RECOMMENDATIONS

5.1 Summary of Findings 37

5.2 Conclusion 40

5.3 Recommendations 41

REFERENCES

Appendix