ABSTRACT

In this paper, the performance of pork in Umuahia (Nigeria) is evaluated and the opportunities and challenges highlighted. Pork Industry has not experienced significant growth since its inception in the early 1970’s. Sixty meat processors and butchers were randomly selected who are the major markets for local pork. A structured questionnaire was used for eliciting information from them. The study revealed that the efficiency ratio of pork is high, although its major challenge are inadequate storage facilities, demand of other meat, high cost of pork, religious/cultural beliefs, inadequate knowledge on the health benefits of pork to consumers. Based on the study findings, the study recommended the need for government assistance to people retailer both financially and materially through their co-operative societies.   

TABLE OF CONTENT

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgment v

Table of content vi

List of Tables ix

Abstract  x

CHAPTER ONE

INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the Problem 4

1.3 Objective of the Study 5

1.4 Research Questions 5

1.5 Research Hypothesis 6

1.6 Scope of the Study 6

1.7 Significance of the Study 7

1.8 Definition of Terms 7

CHAPTER TWO

LITERATURE REVIEW

2.1 Review of Related Literature in Agricultural Marketing 10

2.2 Historical Review of Pork 11

2.3 Meaning, Nature and Scope of Marketing 15

2.3.1 Nature of Marketing 16

2.3.2 Scope of Marketing 18

2.3.3 Market Performance 19

2.3.4 Marketing Efficiency 20

2.3.5 Determine of Marketing Efficiency 23

2.3.6 Profitability Ratio 29

2.3.7 Types of Profitability Ratio 29

2.4 Agricultural Marketing 31

2.4.1 History of Nigeria Agriculture 33

2.4.2 Agricultural and Food Market 34

2.4.3 Livestock and Meat Processing 37

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 38

3.2 Area of the Study 38

3.3 Population of the Study 39

3.4 Sample Size Determination 39

3.5 Sources of Data Collection 40

3.5.1 Primary Data Sources 40

3.5.2 Secondary Data Sources 40

3.6 Sample and Sampling Technique 40

3.7 Instrument for Data Collection 41

3.7.1 Questionnaire 41

3.7.2 Validity and Reliability 41

3.8 Method of Data Presentation and Analysis 42

3.9 Model Specification 42

CHAPTER FOUR

RESULT AND DISCUSSION

4.1 Discussion of Result 43

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings 51

5.2 Conclusion 52

5.3 Recommendation 52

Reference

Appendix