ABSTRACT
This study evaluates the logistics challenges of manufacturers of consumer goods (A study of 7up bottling company plc Aba). The main objective of this study is to determine the...
ABSTRACT
This study focused on the impact of information and communication as a strategy for enhancing organizational The study was to specifically, to examine if effective information and...
Sales promotion plays an important role everywhere in today’s business environment. Many dwindling business are revived by sales promotional activities. This work investigates the...
1.0 Background of the study
The customer is the main focus of any successful business (Rosemond and Gloria, 2001). Business success depends on a firm’s understanding and meeting customer’s needs and...
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The study was designed to examine the effect of sales promotion on market performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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Tourist satisfaction is assumed as one of the crucial elements for a superior advantage, dis-tinctive image and market destinations successfully, as it influences the choice of destination,...
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This research work focuses on effect of market segmentation in enhancing the market performance of an organization – A study of Cadbury Plc Nigeria. It address the problem of...
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The objective of the study is to investigate the determinants of customer satisfaction and loyalty among telecom users in Abia state. Primary data was obtained through a questionnaire. 220...
ABSTRAT
Product pricing has attracted the interest of scholars and managers in recent times. It is based on this that the research investigated the effect of pricing strategies on the...
ABSTRACTS
The research work is aimed at examining the effects of subsidy removal on road transport fare in umuahia. The objective includes, To examine the effects of subsidy removal on cost of...
Abstract
The study examined the effect of market segment6ation on the sales turnover of made in Nigeria goods in Abia State. The objective of the study were to determine socio-economic...
1.1 Background of the Study
Over a century ago, the American marketing association (AMA), an international professional association in marketing discipline tries to standardize marketing as “the...
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This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising on...
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The study is on the impact of sales promotion on organization effectiveness in Nigeria manufacturing industry a study of NESTLE Nigeria Plc. The specific objectives of this study are to;...
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The study was on the consumer’s perception and preference on locally made ladies leather bags in Abia State. A multistage random sampling technique was used in selecting 80 consumers/users...
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This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred and...
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Today’s widespread markets make advertising an important part of business, and now businesses have realized the tremendous potential of this form of promotion. It was a result of this that...
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Marketing is a concept adopted by most business organization to increase the quality and efficiency of the service they render to their target market. It upholds the principle of profit...
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The reserch is aimed at evaluating the rate of acceptance and its adoption in Nigeria especially in the rural area. The study look into the relationship between e – marketing components, e...
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The basic objective was to empirically evaluate marketing concept and the impact on the profitability of selected financial firms in Aba, Abia state. The study made use of primary data...
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Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best...
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This research work was carried out on “ Appraisal of Product Performance in the Brewery Industry”. The scope of the study is within Enugu State Metropolis. This project will be carried out...
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This research work is aimed at an analysis of consumers’ attitude towards made in Nigeria furniture. It also delved into importance of country of origin, social class on purchase decision...
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This project is focused on the role of advertising in supermarket business performance in Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify types...