The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia
ABSTRACT
This work focused on the Influence of Loyalty
Programs on Retention of Visafone Customers in Umuahia. In order to carry out
this work, both primary and secondary data were used. Primary is basically the
Questionnaire and secondary data includes abstracts from published and
unpublished works like flyers, handbills, publications, Library, internet and
so on. The data was however analyzed with the help of tables and simple
percentages. The technique used for
testing the hypothesis was the regression analysis technique. Findings proved
that customer loyalty programs breed customer retention and this yields profits
to the Company. So it was recommended
among other things that organizations should adopt using a well-organized
loyalty programs so as to maximally satisfy their customers in order to retain
their loyalty and continuous patronage which translates to high profit margin.
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NNAEMEKA, G (2022). The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia. Mouau.afribary.org: Retrieved Sep 19, 2024, from https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2
GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia" Mouau.afribary.org. Mouau.afribary.org, 11 Oct. 2022, https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2. Accessed 19 Sep. 2024.
GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia". Mouau.afribary.org, Mouau.afribary.org, 11 Oct. 2022. Web. 19 Sep. 2024. < https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2 >.
GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia" Mouau.afribary.org (2022). Accessed 19 Sep. 2024. https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2