The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia

NNAEMEKA GAB | 86 pages (18725 words) | Theses
Marketing | Co Authors: UGWUIRO

ABSTRACT

This work focused on the Influence of Loyalty Programs on Retention of Visafone Customers in Umuahia. In order to carry out this work, both primary and secondary data were used. Primary is basically the Questionnaire and secondary data includes abstracts from published and unpublished works like flyers, handbills, publications, Library, internet and so on. The data was however analyzed with the help of tables and simple percentages.  The technique used for testing the hypothesis was the regression analysis technique. Findings proved that customer loyalty programs breed customer retention and this yields profits to the Company.  So it was recommended among other things that organizations should adopt using a well-organized loyalty programs so as to maximally satisfy their customers in order to retain their loyalty and continuous patronage which translates to high profit margin.

 

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APA

NNAEMEKA, G (2022). The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia. Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2

MLA 8th

GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia" Mouau.afribary.org. Mouau.afribary.org, 11 Oct. 2022, https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2. Accessed 23 Dec. 2024.

MLA7

GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia". Mouau.afribary.org, Mouau.afribary.org, 11 Oct. 2022. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2 >.

Chicago

GAB, NNAEMEKA. "The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia" Mouau.afribary.org (2022). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-influence-of-loyalty-programs-on-retention-of-visafone-customers-in-umuahia-7-2

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