ABSTRACT
This research work tends to
examine the determinants of customer loyalty among household purchases from
grocery stores in Abia State. The main objective of the study was to ascertain
the determinants of grocery stores loyalty among household in urban area of
Abia State .This research work was carried out using primary data, it was collected
through administered respondents. The researcher also used multiple regression
as the model out carry out the analysis and the statistical tool used was
simple descriptive statistics. This research work covers grocery stores in the
urban area of Abia state only as the population. The research study was
conducted in Abia state of Nigeria which was created on 27th august, 1991 out
of the old Imo State. The researcher found out that grocery stores renders good
services than that of the open market were one purchase goods and services in
bulk based on the findings the researcher recommends that the operators of
grocery store should center on providing services required by customers, they
make available goods and services at affordable prices.
MICHAEL, U (2026). Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C. Mouau.afribary.org: Retrieved May 29, 2026, from https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-ibezim-princess-c-7-2
UNIVERSITY, MICHAEL. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C" Mouau.afribary.org. Mouau.afribary.org, 29 May. 2026, https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-ibezim-princess-c-7-2. Accessed 29 May. 2026.
UNIVERSITY, MICHAEL. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C". Mouau.afribary.org, Mouau.afribary.org, 29 May. 2026. Web. 29 May. 2026. < https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-ibezim-princess-c-7-2 >.
UNIVERSITY, MICHAEL. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C" Mouau.afribary.org (2026). Accessed 29 May. 2026. https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-ibezim-princess-c-7-2